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Career Spotlight

Career Spotlight

著者： Software Oasis
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 Looking to transform your career or break into tech without traditional experience? Career Spotlight is your weekly guide to navigating successful career transitions in today's dynamic job market. Host Michael Bernzweig, founder of Software Oasis, brings you practical strategies and inspiring stories from B2B consulting and SaaS professionals who have successfully pivoted their careers. Each episode delivers actionable advice on breaking into tech, building transferable skills, and landing opportunities in today's most promising industries. From career changers to recent graduates, discover proven pathways to launch your new career without expensive degrees or years of experience. Get insider tips on resume building, interviewing, networking, and positioning yourself for success in tech and business roles. Whether you're considering a career change or seeking advancement, this podcast provides the roadmap you need. Subscribe now to join thousands of career changers and get weekly guidance on transforming your professional future.© 2025 Software Oasis, LLC 出世 就職活動 教育 経済学
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  • Network Concierge's Susan Collins: Navigating Career Transitions

    Network Concierge's Susan Collins: Navigating Career Transitions
    2025/06/04

    In this episode of Career Spotlight, host Michael Bernzweig of Software Oasis interviews Susan Collins, an executive coach and founder of the Network Concierge. They discuss Susan's journey into coaching, the evolution of career coaching, and the diverse range of clients she works with. The conversation explores the challenges of navigating career transitions in a changing market, the importance of networking, and actionable steps for individuals considering a career change. Susan shares success stories from her coaching practice, emphasizes the need for different actions to achieve growth, and provides insights into entrepreneurship and the common blind spots faced by high-performing individuals.

    takeaways

    • Susan Collins transitioned from talent acquisition to coaching.
    • Many individuals struggle to see their own career potential.
    • Risk tolerance is essential in today's job market.
    • Networking is crucial for career transitions.
    • Asking for help is a key step in career changes.
    • Exploring adjacent career opportunities can be beneficial.
    • Growth requires different actions, not just effort.
    • Entrepreneurship involves resilience and support.
    • Financial planning is important for aspiring entrepreneurs.
    • Self-awareness helps in overcoming blind spots.

    Sound Bites

    • "I didn't see myself being a coach."
    • "People just didn't see their own potential."
    • "You have to have a little more risk tolerance."
    • "Asking for help is crucial."
    • "There's always a way."
    • "You have to step back and say, I've been holding on."

    Chapters

    • 00:00Introduction to Career Coaching and Susan's Journey
    • 02:51The Evolution of Career Coaching and Client Diversity
    • 06:11Navigating Career Transitions in a Changing Market
    • 09:04Actionable Steps for Career Transitions
    • 12:00The Importance of Networking and Skill Development
    • 14:58Success Stories: Transformations Through Coaching
    • 17:47Growth Requires Different Actions
    • 21:10Entrepreneurship: The Journey and Its Challenges
    • 23:48Finding Balance in Career Decisions
    • 26:51Blind Spots in High-Performing Individuals
    • 29:59Conclusion and Resources

    -> Career Stalled?

    • Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
    • Fast-track tech career courses – no experience or degree required!

    Start Free Course

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    -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

    Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

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    -> Join our Patreon

    https://softwareoasis.com/patreon

    What can you expect from our Patreon?

    By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

    • Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
    • Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
    • Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
    • Community Access: Join a private channel to connect with other listeners.
    • Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
    • Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    30 分
  • VDS Digital's Ginny Delaitre on Crafting Social Media Strategies

    VDS Digital's Ginny Delaitre on Crafting Social Media Strategies
    2025/06/04
    In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny DeLette, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over viral tactics. She highlights the need for a structured marketing strategy, particularly for small to mid-sized companies, and shares insights on integrating AI into marketing efforts. Ginny also talks about her journey in developing proprietary tools to enhance her agency's efficiency and service offerings.TakeawaysGinny DeLette transitioned from mobile app development to marketing.VDS Digital Agency offers comprehensive marketing strategies.Marketing requires ongoing effort and long-term client relationships.Mobile apps are evolving; web apps are becoming essential.Storytelling is crucial for social media engagement.Clients should focus on genuine content rather than AI-generated posts.Understanding your audience is key to effective marketing.Select social media platforms based on where your audience spends time.Don't expect all social media posts to reach a wide audience.Invest in platforms that align with your business goals. LinkedIn is crucial for B2B marketing success.Genuine engagement is more effective than viral tactics.Marketing should focus on nurturing relationships.Building a marketing strategy takes time and effort.AI can enhance marketing but must be used correctly.Proprietary tools can provide a competitive edge.Small to mid-sized companies benefit from agency services.Effective marketing requires collaboration across departments.Consistency in branding is essential in marketing.Marketing is a long-term commitment.Sound Bites"Social is clearly where it's at.""Marketing is always ongoing.""Social media is both ways.""LinkedIn is really the space.""AI is helping me in my work.""People are using AI the wrong way.""I'm building my own SaaS product.""Creating proprietary tools is key."Chapters00:00 Introduction to VDS Digital Agency and UX Marketing01:53 Navigating Client Needs and Marketing Strategies06:12 The Evolution of Mobile Apps in Marketing12:05 Social Media Strategies and Storytelling17:53 Choosing the Right Platforms for Your Audience22:19 Maximizing LinkedIn for B2B Success27:58 The Importance of Genuine Marketing32:42 Building Effective Marketing Strategies36:22 Navigating AI in Marketing41:10 Creating Proprietary Tools for Efficiency -> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Coursehttps://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    39 分
  • Oskar Skolding on SEO Sherpa's CRO Strategies

    Oskar Skolding on SEO Sherpa's CRO Strategies
    2025/06/03
    In this episode of Career Spotlight, host Michael Bernzweig interviews Oscar Skolding, a digital strategist at SEO Sherpa. Oskar shares his unique career journey, starting from an apprenticeship in the UK to becoming a key player in a leading global SEO agency based in Dubai. The conversation delves into the day-to-day responsibilities of a digital strategist, the impact of AI on SEO and digital marketing, and the importance of user experience and data-driven decision-making in the industry. Oskar emphasizes the evolving nature of SEO and the significance of conversion rate optimization in achieving immediate results for clients. In this conversation, Oscar Scolding and Michael Bernzweig delve into the intricacies of SEO, focusing on the importance of data-driven decision-making, optimizing conversion rates, and understanding client needs. They discuss strategies for improving website performance, the significance of quick decision-making in achieving results, and the evolving landscape of SEO, particularly the rise of platforms like TikTok for B2B marketing. The discussion emphasizes a holistic approach to digital marketing that encompasses various channels beyond traditional SEO.TakeawaysOscar Skolding is a digital strategist at SEO Sherpa.He started his career with an apprenticeship instead of a traditional university route.Digital marketing is a dynamic field with both creative and analytical roles.The rise of AI is significantly impacting SEO and digital marketing strategies.User experience is crucial in digital marketing and SEO.Conversion rate optimization can lead to immediate results for clients.Data-driven marketing is essential for making informed decisions.The landscape of SEO has changed, requiring adaptation to new technologies.AI-generated content is prevalent but lacks uniqueness and value.Building client relationships and soft skills is vital for long-term success. Data is crucial for learning and growth.Aligning with the right strategic partners is essential.Page speed significantly impacts user experience and SEO.Content prioritization is key for conversions.Trust seals can enhance credibility and conversion rates.Understanding client pain points is vital for success.Quick decision-making leads to faster results.SEO is evolving to include non-traditional search engines.Content strategies must adapt to include video and short-form content.Data-led strategies are necessary for effective marketing.Sound Bites"SEO has changed considerably.""The facts don't lie, right?""You can't argue the data.""Page speed is super important.""Trust seals are super valuable.""Quick decisions improve results.""SEO is moving into search everywhere.""TikTok has a real use case for B2B."Chapters00:00 Introduction to Digital Marketing and SEO04:01 The Day-to-Day Life of a Digital Strategist07:58 The Impact of AI on SEO and Digital Marketing12:03 The Evolution of SEO and Personal Journey15:59 Conversion Rate Optimization and Data-Driven Marketing20:05 The Power of Data in Decision Making24:19 Optimizing Conversion Rates: Key Strategies26:57 Understanding Client Needs and Expectations32:04 The Importance of Quick Decision-Making35:55 Expanding Beyond SEO: A Holistic Approach37:30 The Future of SEO: Search Everywhere40:17 Leveraging TikTok for B2B Success -> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Coursehttps://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    38 分

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