Christopher Lochhead Follow Your Different™

著者： Christopher Lochhead
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  • Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
    © 2022 Christopher Lochhead Follow Your Different™ Podcast
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  • 374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

    374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories
    2024/09/16
    On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the "77," designed for health-conscious consumers. The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka's initiative with the National Parks. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. John Spagnola on the Challenge of Competing in Established Markets John starts off the conversation by reflecting on the challenges faced by smaller brands in a market controlled by a few large companies like Diageo and Constellation Brands. These giants can easily undercut smaller brands on price, making it difficult for them to compete. John emphasizes that merely trying to fit into the existing market is a trap that many fall into. Instead of competing within established markets, John advocates for creating new categories. This approach not only differentiates products but also attracts attention from larger companies, who view category creators as innovative rather than as threats. He cites the success of brands like Screwball Whiskey and 21 Seed, which created unique categories and achieved significant valuations. Hideout Vodka and MGM Partnership John shares the story of Hideout Vodka, which gained traction by securing a partnership with MGM properties in Las Vegas. This partnership allowed Hideout Vodka to become the vodka of choice in several MGM hotels, marking a significant win for a smaller player in the industry. However, as the brand began to grow, John realized they were falling into the trap of merely trying to fit into the existing market. Recognizing the need for innovation, John and his team brainstormed a new product idea involving Cheech and Chong, the iconic duo known for their association with cannabis culture. They conceptualized a vodka product called "The Judge's Water," which cleverly ties into a memorable scene from Cheech and Chong's movie "Up in Smoke." The product not only serves as vodka but also converts into a bong, appealing to their fan base in a novel way. This product sold over 5,000 units quickly, showcasing the power of category creation. John Spagnola on Leveraging Celebrity Partnerships John believes that aligning with well-known figures can turbocharge category creation and drive consumer interest. He shares his excitement about developing an apple pie whiskey, initially inspired by Martha Stewart, but now considering other celebrity partnerships that could elevate the brand even further. John then discusses the potential for high acquisition multiples in the spirits industry, noting that companies can achieve impressive valuations, especially when they have a unique product and a celebrity endorsement. He highlights the average revenue multiples in the spirits sector, which can reach as high as 21x for celebrity-backed brands, making it an attractive space for innovation and investment. To hear more from John Spagnola and his ventures in Category Creation, download and listen to this episode. If you want to hear about our previous discussion about the Custom Spirits Category, check out this previous episode at FYD 212. Bio John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He’s based in Santa Cruz, CA. Links
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    1 時間 7 分
  • 373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships

    373 Surviving and Thriving: Dr. Judy Ho on How to Heal and Build Stronger Relationships
    2024/09/09
    On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and interactions throughout life. They also discuss the nature versus nurture debate, cultural influences on empathy, and the potential for healing attachment wounds at any age. This episode also delves into managing negative self-talk and understanding attachment styles, offering practical strategies for fostering healthier relationships and personal growth. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Dr. Judy Ho on Attachment Theory Attachment theory, as explained by Dr. Judy Ho, is a psychological model that describes the dynamics of long-term interpersonal relationships between humans. It focuses on the bond formed with primary caregivers during early childhood, which lays the foundation for how individuals perceive themselves and navigate challenges in life. This bond is crucial because, as infants, we are entirely dependent on adults for survival. The lessons learned during this formative period are deeply ingrained, influencing our behavior and emotional responses well into adulthood. Christopher Lochhead brings up the nature versus nurture debate, questioning whether core human qualities like love and empathy are innate or learned. Dr. Judy Ho explains that these traits are a combination of both biological drives and environmental influences. While there may be an innate tendency to care for those we are related to, much of how we express love and empathy is shaped by our environment and the behaviors modeled by others. Cultural Influences on Empathy and Generosity Christopher shares a personal story about an encounter with an immigrant in distress, highlighting cultural differences in perceptions of generosity and empathy. Dr. Ho notes that culture significantly shapes our values and behaviors. In individualistic cultures like the United States, personal independence is often prioritized, whereas collectivist cultures emphasize community support and shared resources. This cultural context can profoundly influence how individuals respond to acts of kindness and generosity. Dr. Judy Ho on Healing at Any Age The conversation shifts to the possibility of healing attachment wounds, even for those who have experienced difficult childhoods. Dr. Ho reassures listeners that healing is possible at any age, regardless of whether the original caregivers are available for discussion. The key is to develop a secure attachment to oneself, which involves recognizing and addressing the patterns formed due to past experiences. Christopher reflects on the concept of "re-parenting" oneself, a process he learned about in his early twenties. Dr. Ho explains that this involves revisiting past experiences and providing oneself with the nurturing and support that may have been lacking during childhood. It is essential to understand that many individuals carry the misconception that they are to blame for their caregivers' shortcomings, leading to negative self-talk and a distorted self-image. To hear more from Dr. Judy Ho & her thoughts on self-healing and building healthy relationships, download and listen to this episode. Bio Dr. Judy Ho is a triple board-certified clinical and forensic neuropsychologist, television and media personality, and tenured associate professor at Pepperdine University. She specializes in evidence-based therapies for mental health and has published extensively on various psychological topics. Dr. Ho is also the author of Stop Self-Sabotage, focusing on personal growth and overcoming self-defeating behaviors.
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    59 分
  • 372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits

    372 From Homeless to Millionaire: Grace Vandecruze and The Power of Believing Beyond Your Limits
    2024/08/26
    On this episode of Christopher Lochhead: Follow Your Different, our guest Grace Vandecruze treats us to an extraordinary story of resilience, determination, and financial empowerment. Grace shares her remarkable journey from a childhood marked by poverty and homelessness to becoming a successful entrepreneur and financial advisor. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Grace Vandecruze’s Early Life and Influences Grace’s story begins in Guyana, where she was raised by her grandmother. Her grandmother's unwavering belief in her potential played a crucial role in shaping Grace's mindset. Despite limited resources, her grandmother's love and generosity instilled in her the philosophy of "believe beyond your limits." Grace's family immigrated to the United States when she was 14, seeking better opportunities. They faced numerous challenges, including homelessness. Despite these hardships, her determination to succeed never wavered. She viewed education as the key to breaking the cycle of poverty and worked tirelessly to excel academically. Financial Empowerment and Education The COVID-19 pandemic prompted Grace to shift her focus toward financial empowerment. She had been educating community groups about financial literacy, introducing concepts like investing and personal finance. In addition, the tragic events surrounding George Floyd's death further motivated her to publish her book, "Homeless Millionaire: Six Pillars to Uplift to Financial Abundance," to empower others during a time of crisis. Grace's book is designed to be accessible and practical, filled with tools and resources to help readers navigate their financial journeys. She likens the process to climbing a mountain, where she supports readers every step of the way. Grace Vandecruze on Embracing Identity and Overcoming Stereotypes Grace reflects on her identity as a woman, an immigrant, and a person of color, asserting that these aspects of her life are not disadvantages but rather unique strengths that set her apart. She believes that everyone has the potential to transcend stereotypes and limitations through mindset and determination. Grace likens life to mountain climbing, where reaching a peak is just a momentary celebration before facing the challenges of the descent. She emphasizes the importance of continuous growth and the pursuit of new challenges. To hear more from Grace Vandecruze & her amazing journey, download and listen to this episode. Bio Grace Vandecruze is a financial advisor, CPA, and Founder of Grace Global Capital, LLC, with over 20 years of Wall Street experience. She has advised on transactions exceeding $5 billion and holds an MBA from The Wharton School. Grace’s life was transformed after a fire left her family homeless, fueling her passion for financial wellness. An accomplished mountaineer and sailor, she inspires others through her resilience. Grace has been recognized by Business Insurance and Directors & Boards, and frequently contributes to financial media as a speaker and thought leader. Links Find out more about Grace Vandecruze! LinkedIn | X (formerly Twitter) | Homeless to Millionaire We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!
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    59 分

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Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg
© 2022 Christopher Lochhead Follow Your Different™ Podcast
社会科学 経済学
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