If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy.

• The mindset shift that changes everything (hint: think like a doctor, not a salesperson)
• Why building authority through teaching is the key to attracting ideal clients
• The complete 5-step Authority Video framework: Describe, Reframe, Explain, Show, Invite
• How to create effective videos even if you're camera shy or don't have fancy equipment
• Why "content without conversation is a big waste" and how to fix it

Need help creating your Authority Video? Let's talk! Reach out at 1898creative.com.

Website: 1898creative.comInstagram: @darrenandrewcooperEmail: info@1898creative.com

#CoachingContent #AuthorityBuilding #ContentStrategy #DiscoveryCalls

The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7.

• Why consistency is the key to content success and audience growth
• How to create a "Content Pyramid" from one long-form video or podcast
• The three-step process: Batch, Repurpose, Repeat
• Why different batching strategies work for different people
• Simple tools and hacks to maintain consistency without the stress

If you've ever felt overwhelmed by content creation or struggled to stay consistent, this episode provides the exact framework you need to simplify your process and amplify your reach.

Apply for a FREE Content Clarity Audit HERE

Learn more at 1898creative.com

Follow us on Instagram: @darrenandrewcooper

Subscribe on YouTube: youtube.com/@darrenandrewcooper

#ContentStrategy #CoachingBusiness #RepurposeContent #BatchContent

In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business.

WHAT YOU'LL LEARN:

• Why video builds trust at scale (and how this works even when you're not actively selling)
• The "expert positioning" framework that happens automatically when you teach through video
• How your content becomes a 24/7 silent sales machine that works while you sleep
• A simple 3-step process to build your content strategy without overwhelm
• The exact formula to clarify your message so you know what content to create

If you're tired of inconsistent content creation or unsure what to say on camera, this episode gives you a clear roadmap to get started—even if you've been putting it off because of perfectionism or uncertainty.

🔗 WEBSITE: https://1898creative.com📱 INSTAGRAM: @DarrenAndrewCooper🎥 YOUTUBE: Coaching With Content Podcast

Release Date: 05/06/2025

#VideoStrategy #CoachingBusiness #ContentSystem #AuthorityBuilding

In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content.

WHAT YOU'LL LEARN:

• Why most coaches find video content overwhelming (and the mindset shift that changes everything)
• The three different audience types this podcast serves
• What formats to expect (solo episodes, interviews, and case studies)
• How to create content that coaches people before they become clients

This is not about going viral or chasing trends. It's about creating a sustainable content system that builds authority and creates true connections with your audience.

🔗 WEBSITE: https://1898creative.com

📱 INSTAGRAM: @DarrenAndrewCooper

🎥 YOUTUBE: Coaching With Content Podcast

Release Date: 04/29/2025

#ContentStrategy #CoachingBusiness #AuthorityBuilding #VideoMarketing