In today’s episode of Coach’s Corner, Carla addresses one of the most common challenges faced by dual-career agents: feeling overwhelmed by the sheer volume of information and trying to prioritize what matters most in a real estate business while juggling another demanding career. Carla shares a listener’s message that perfectly captures the struggle many double-duty agents face and provides actionable steps to cut through the noise and focus on the core job responsibilities that drive success.

Key Takeaways:

• The Overwhelm Is Real: As a dual-career agent, you're balancing two complex worlds. It's easy to feel lost in the flood of emails, texts, social media notifications, and training opportunities. But you’re not alone—many agents feel the same way!
• Focus on Your 5 Key Job Responsibilities:
  1. Build Your Skills & Practice Conversations: Whether you’re a new or experienced agent, constantly improving your skills is essential. Check out programs like Ignite After Dark for flexible training options. Practice your scripts and conversations regularly but keep it simple—15 to 30 minutes a few times a week can make a big difference.
  2. Lead Generation: This is about talking to people, not overcomplicating things. Set a goal to have five meaningful conversations each day, asking, "Who do you know that might need help with real estate?" Consistency is the key to building leads.
  3. Lead Follow-Up: Don't let opportunities slip through the cracks. Follow up with anyone who has shown interest and stay front of mind by keeping communication open. Consider setting up a "Follow-Up Friday" to make it easier to manage.
  4. Appointments (Listing/Buyer Strategy Sessions): Focus on helping clients achieve their goals, whether it’s selling quickly or making a smart investment. The more you practice, the more confident and natural these appointments will feel.
  5. Negotiating Contracts: Mastering negotiation skills is vital for closing deals successfully. Take contract classes, read and understand the contracts, and practice explaining them to clients.
• Prioritization is Key: Don’t get distracted by every training, class, or notification. Focus on what moves the needle in your business—mastering the five job responsibilities—and trust that success will follow.

Resources Mentioned:

• Ignite After Dark: Live online classes taught by top instructors for dual-career agents. Sessions run for 12 weeks, and you can join at any time. Register for either the 6:30-8:30 pm ET or 6:30-8:30 pm PT sessions.

To attend Ignite After Dark you need to do the following:

1. Sign up for a Free Zoom Account (if you do not already have one);

2. Login in to Zoom

3. Register for either the East Coast (6:30 pm Eastern) or West Coast (6:30 pm Pacific) options. After you register, you will receive a personalized access link which allows us to take attendance for the Market Center.

West Coast Agent Registration Link 6:30-9:30 Pacific on Tuesdays: https://us02web.zoom.us/meeting/register/tZEqduGqrT4pHdNJVm_9AWl93l65zrWzJ8PH#/registration

East Coast Agent Registration Link 6:30-8:30 Eastern on Tuesdays: https://us02web.zoom.us/meeting/register/tZ0udu6hqj0jGNcLFs3Q7vDRhHwgM27j5OmD#/registration

• Mini-Series on Time Blocking: Listen to next Wednesday’s mini-series episode on time-blocking strategies specifical

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