• Coca-Cola’s Greatest Mistake | Out With The Old | 1

  • 2021/02/11
  • 再生時間： 41 分
  • ポッドキャスト

Coca-Cola’s Greatest Mistake | Out With The Old | 1

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  • サマリー

  • In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder.

    Want to listen to the remaining episodes of Coca-Cola's Greatest Mistake? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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あらすじ・解説

In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder.

Want to listen to the remaining episodes of Coca-Cola's Greatest Mistake? Episodes 2-5 are available exclusively and ad-free on Wondery+. With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Start your free trial in the Wondery App or visit wondery.app.link/inIc9lKeyLb now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
続きを読む 一部表示
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