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In this episode of Coffee with Sales, Sachin Wadhawan and Cortney Zamm discuss the vital role of storytelling in sales engineering. Cortney shares her unique journey from film school to becoming a sales engineer, emphasizing how storytelling skills can enhance customer engagement and differentiate offerings in a competitive market. They explore practical strategies for integrating storytelling into sales demos, the importance of practice, and how to benchmark storytelling skills. The conversation highlights the power of narrative in creating memorable customer experiences and fostering deeper connections.

• "We are hardwired to ingest stories."
• "Practice makes storytelling natural."

Chapters

00:00
Introduction to Storytelling in Sales Engineering

03:47
The Importance of Storytelling in Sales Engineering

08:09
Transforming Technical Demos into Engaging Narratives

11:05
The Role of Questions in Storytelling

13:33
Practical Steps to Incorporate Storytelling

15:58
Measuring the Impact of Storytelling

17:38
Building a Story Library for Sales Engineers

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In this episode of Coffee with Sales Engineers, Sachin Wadhawan interviews Max Elster from Minoa, discussing the critical role of sales engineers in driving value within organizations. They explore the journey of Minoa, the importance of value intelligence, and the challenges sales engineering teams face in incorporating value into their processes. The conversation highlights the need for a seamless connection between pre-sales and post-sales activities to ensure that customers realize the value promised during the sales process. Max shares insights on emerging trends and priorities for sales engineering teams, emphasizing the importance of adapting to the evolving landscape of sales and customer success.

Chapters

00:00
Introduction to Value Intelligence in Sales Engineering

02:05
The Role of Sales Engineers in Value Conversations

05:27
Challenges in Implementing Value in Sales Engineering

08:59
Value Maturity and Its Importance

13:45
Connecting Pre-Sales and Post-Sales Value

18:29
Future Priorities for Sales Engineering Teams

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In this episode of Coffee with Sales Engineers, Shivani Sivasankar shares her journey from software development to sales engineering. She discusses the importance of sales engineers as interfaces between technical teams and customers, the dynamic nature of the role, and how AI is transforming the sales engineering landscape. Shivani also addresses common misconceptions about sales roles and emphasizes the collaborative nature of the profession.

Chapters
00:00 Introduction to Sales Engineering Journey
02:44 The Role of Sales Engineers as Interfaces
04:32 Transitioning from Software Development to Sales Engineering
06:49 The Dynamic Nature of Sales Engineering
09:30 Empathy in Sales: Understanding the Sales Process
12:06 The Impact of AI on Sales Engineering