Collateral Damage: How Agents Clinging to the Status Quo in Commissions Hurt Consumers and Ethical Agents
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Collateral Damage: How Agents Clinging to the Status Quo in Commissions Hurt Consumers and Ethical Agents
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The real estate industry is at a tipping point. On one side, you have agents clinging to old commission practices, refusing to adapt to a changing landscape (Group B Agents). On the other, forward-thinking agents are paving the way for transparency, fairness, and a better deal for their clients (Group A Agents). But while this battle unfolds, it’s the consumers—and ethical agents—who are taking the hit.
In this episode of Real Estate REPlay, Wendy sits down with Megan Herr, a no-nonsense “Group A” agent who’s been on the frontlines of this industry divide. Megan shares her personal stories of pushback, from angry phone calls and voicemails to navigating brokers who resist change. She also unpacks how this ongoing tug-of-war leaves buyers and sellers stuck in the middle and why agents embracing the future often find themselves under fire.
We’ll explore the broader implications of this commission clash—how outdated practices are failing consumers, how ethical agents are fighting an uphill battle, and what buyers and sellers need to know to protect themselves.
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