In this episode of the WMS Pioneers, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how Softeon is redefining the warehouse management system (WMS) experience through cutting-edge UI/UX, smarter interfaces, and a deep understanding of real-world operational challenges.

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss how enablement empowers users to customize and adapt their WMS to unlock its full potential, why other vendors seem to have lost their minds, and how Softeon helps customers leverage their uniqueness as a competitive weapon.

Softeon Chief Revenue Officer Patrick Maley delivered a well-received presentation on how to evaluate robotics and automation for your warehouse during IntraLogisteX UK 2025. This is a bonus episode of the WMS Pioneers podcast that contains the full audio.

Download the robot guide referenced in the episode at https://www.softeon.com/blog/robot-and-goods-to-person-selection-guide/.

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss Softeon’s concept of micro-tuning, philosophy for upgrades, and commitment to creating more value for customers and partners as quickly as possible. Plus, a look back at how the executives’ preseason predictions for their favorite NFL teams, the Packers and Eagles, measure up in December!

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss their decision to join Softeon, the customer-focused culture they're building, and valuable advice for aspiring supply chain professionals on becoming indispensable in their organizations.

Mark has a sneezing spell, while the Pioneers dive into the rise of third-party logistics (3PL), the intricacies of multi-tenant systems, and how Softeon empowers 3PLs to enhance both speed and flexibility.

In this episode, the Pioneers discuss the secrets to a successful WMS implementation, how to avoid death by a thousand keystrokes, and share battle scars from challenging go-lives.

Softeon CTO Mark Fralick loves coffee. And efficient, integrated, and harmonious warehouses! Mark joins Softeon CEO Jim Hoefflin in the second episode of the WMS Pioneers limited podcast series. The two friends describe the evolution of warehouse technology, where the industry stands today, and provide tips for leaders to navigate the sometimes-daunting landscape.

Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.