On this episode, I speak to Emily Jeffrey-Barrett, founder of Among Equals in the UK, a brand and campaign agency for people who want to make more than *just* money.

Emily shares her journey from working in large advertising agencies to one day realizing that her fear of not starting her own agency became bigger than her fear of actually doing it. That was the day she handed in her notice and jumped head-first into starting Among Equals during a global pandemic, no less.

She discusses the challenges she faced and how she struck gold with her agency’s strategy of “start with no one cares.”

If you’ve ever wanted to start your own agency this episode might change your life.

I am thrilled to welcome my friend and former colleague, Creative and Brand Strategist Matt Jones. Matt and I met during his time at Jack Morton where he was Global SVP of Strategy and Creative… and to this day, he is hands down the best, most brilliant, most effective creative strategist I've ever worked with.

His career has taken him from the halls of Parliament to the C-Suites of some of the biggest brands in the world, to co-creating a highly successful brand of his own, about which he’s written a new book called “Lessons From Gin.”

On this episode, we’re speaking with Eric Segal, CCO of X&O, which stands for Experts and Officers, a unique creative and strategy company composed of a network of over 100 big thinkers, all formerly associated with top brands and powerhouse agencies.

They describe themselves as a CMO’s secret weapon, brought in to solve tough marketing challenges in record time. And the coolest part? They all operate anonymously, known to clients only by their colorful code names.

Eric will share some insider information on how they operate with near-surgical efficiency and precision, as well as some ways you could adopt their industry-disrupting practices.