Is it time to declare "death" to Tip Tuesday and outdated market updates? In this episode we explore the changing landscape of real estate marketing and offer fresh strategies that actually work.

Lance and Lucy discuss the importance of humanizing your brand, building genuine connections, and showcasing your unique value proposition. Challenging traditional marketing tactics and encouraging agents to embrace innovative approaches that resonate with today's consumers.

Discover how to ditch the tired old strategies and create a marketing plan that sets you apart from the competition.

Takeaways

• The death of Tip Tuesday signifies a shift in marketing tactics.

• Every property deserves high-quality marketing efforts.

• Storytelling is crucial in engaging potential clients.

• Building trust is more important than credentials.

• Humanization in marketing helps create meaningful connections.

• Technology can enhance the real estate marketing experience.

• Differentiation is key in a competitive market.

• Agents should focus on personal connections over transactional relationships.

• Effective marketing requires understanding consumer needs.

• Authenticity in marketing fosters trust and engagement.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Are you a real estate agent who feels pressured to say "yes" to every client request, no matter how unreasonable? In this episode, we explore the power of "no" and how setting boundaries can create a healthier and more successful real estate practice.

Lance and Lucy discuss the importance of establishing clear expectations with clients upfront, including communication protocols, availability, and the scope of services provided. Diving into the psychology behind why agents struggle to say "no" and offer practical strategies for overcoming these challenges.

Discover how setting boundaries can lead to greater balance, reduced stress, and stronger client relationships.

Takeaways

• The word 'no' is powerful and necessary in real estate.

• Setting clear expectations helps manage client relationships.

• Agents often feel pressured to say yes to everything.

• Boundaries and limitations should be established upfront.

• Agents should act as consultants, not as helpers.

• Education is key to guiding clients effectively.

• Quality of life improves with clear boundaries.

• Clients should understand their responsibilities in the selling process.

• Communication frameworks enhance client-agent relationships.

• Long-term success is built on healthy boundaries.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.

Should you be following real estate gurus or forging your own path? In this episode, we dive into the complexities of agent development and challenge the one-size-fits-all approach. We talk about the limitations of traditional goal-setting and the importance of understanding your individual strengths and weaknesses.

We explore the impact of executive functioning skills on agent performance and offer alternative strategies for achieving success in real estate. Learn about authentic growth and finding the right support system for your unique needs.

Takeaways

• Real estate agents often struggle with accountability and goal setting.

• Finding the right coach can help agents set achievable goals.

• Mindset shifts are crucial for becoming a go-getter.

• Executive functioning limitations affect many agents' productivity.

• Coaching in real estate often focuses on symptom treatment rather than root causes.

• Agents need to accept their limitations and work around them.

• Goal setting can lead to paralysis and fatigue if not managed properly.

• Self-acceptance is key to personal and professional growth.

• Networking is important, but agents must also focus on their core tasks.

• The coaching industry often perpetuates a cycle of dependency on gurus.

To learn more about Matterport visit us: https://matterport.com/podcast

This podcast is produced by Two Brothers Creative.