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  • The 500 - Takeaways from 499 Episodes [Special Episode]

    The 500 - Takeaways from 499 Episodes [Special Episode]
    2025/06/16

    A very special episode of Content Inc. - #500.

    In this episode Joe discusses the Content Inc. podcast origin story from 2014, why he stopped in 2017, and how he restarted in 2020.

    Joe goes into detail about two key issues:

    1. Four key thoughts from the previous 499 episodes. What went right and what went wrong.
    2. Four additional areas about content creation that changed Joe's thinking.

    This is an important listen for any podcaster or content creator.

    You don't want to miss this very special episode.

    Key Links:

    The Content Inc. Book - Second Edition

    Content Entrepreneur Expo (CEX) - August 24-26, 2025

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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.

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    15 分
  • If I Had to Start Over, Here's the Plan (499)

    If I Had to Start Over, Here's the Plan (499)
    2025/06/09
    If I lost everything – the audience, the money, the reputation – and had to start over, here’s what I’d do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn’t mean the asset is. This helps frame that even starting from “nothing” isn’t truly nothing. Step 1: Cry I’d spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I’d remind myself: “There’s never been a better time to start over. The tools are free. The gatekeepers are gone. The only thing missing is your plan.” Step 2: Pick a weirdly specific niche I’d need to spend time to really find my purpose…my Tilt. As Warren Buffett and Simon Sinek discuss, every successful person is really good at one thing. What am I really good at or know something about to truly differentiate? And it’s not about being louder or flashier. It’s about being more specific, more real, and more essential to a group of people who need exactly what I have. I’d need to work on it, but things like: · Helping laid-off corporate marketers build a business around one weekly email. · Guiding former agency owners to repurpose their network into a publishing-driven business. · Helping Midwest Gen Xers who want to escape the job ladder and own something by 50. · Coaching marketers over 40 to build businesses that don’t require social media. · Teaching people with 1,000 email subscribers how to make a full-time income. · Helping podcast hosts averaging over 10,000 downloads per month turn their show into a live event, a book, and a revenue flywheel. I’d obsess over a tiny group of people with a burning problem. I’d need to remind myself that you can’t be too niche. The more specific the better. I’m already thinking that a number of the ones I listed are not specific enough. Step 3: Define Success What will success look like? I’d spend some time visualizing what that could be. Family life? Money needs? Living situation? Career goals? Basically, what do I really want here? What’s the dream? Then, I would write that statement down in my journal and review it every day. Something like: We are the leading event education resource for podcast hosts and sell the company for two million dollars in 2028. Something like that. Step 4: Start an email newsletter. Twice Per Week. Non-negotiable. I’d write one useful, entertaining email two times per week. No fluff. No templates. Just my honest take. This would be the home base for everything. The email list is the new land. Social is just rented space. Even though I really like using Kit (how you received this email), I probably would opt for Substack, where you get the benefit of the direct connection (email) with a little more help from a network (social media). Step 5: Spread the Word I would create a list of 15-20 places where I believe my audience is hanging out, mostly other newsletters and podcasts. I would reach out and form relationships with these people to do guest articles and serve as podcast guests. I would also prepare a few sample speeches and start submitting to relevant in-person events. Step 6: Write the Book As I create my newsletter I would start thinking about how I can take these newsletters and put it into a print, ebook and audiobook for sale. This will, ultimately, become my greatest marketing vehicle…the business card everyone wishes they had. Of course, I would use Tilt Publishing. Step 7: Launch a product before I feel ready By month 2, I’d offer something—a digital guide, a paid workshop, a 1-hour consult. Not to make money at first. But to get skin in the game and test what people will pay for. Revenue doesn’t come from a viral moment. It comes from consistent service to a small, loyal group. Step 8: Build in public I’d document every win, fail, and lesson. Why? Because people don’t follow perfection. They follow momentum. I’d most likely include my own creation strategies in every newsletter. Step 9: Stack assets By month 6, I’d package my best content into a course I could sell forever. Not for viral growth. For long-term leverage. Step 10: Diversify into second channel By six to nine months, I should have a small but growing email newsletter following, a newly published book, a speaking event here or there, some podcast appearances, a couple small consulting clients and a newly launched course. If the small wins are there, I’d diversify into a second channel, most likely a podcast, which could also be a YouTube show. More than anything, this would be marketing for the main channel, the email newsletter. Register for Content Entreprenuer Expo at CEX.events today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter ...
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    10 分
  • You Can Be Greater: Belief As a Strategy (498)

    You Can Be Greater: Belief As a Strategy (498)
    2025/06/02

    As difficult as it is, you must believe you are where you are because of the decisions you have made. You will get to where you are going based upon the decisions you will make.

    If we blame someone or something for our lot in life, then we make it true. If we do that, we lose our agency. If we lose our agency, we lose our souls.

    What you are about to undertake is hard. This is good news. If it was easy, everyone would do it. And it’s the journey you’ll remember in the end.

    “Whatever the mind can conceive and believe, it can achieve.” – Napoleon Hill

    Register for Content Entreprenuer Expo at CEX.events today.

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    5 分
  • Become a Great Creator with These Five Types of Mentors (497)

    Become a Great Creator with These Five Types of Mentors (497)
    2025/05/26

    You don’t build a business alone.

    You can try. And for a while, it might work.
    But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition.

    Who you surround yourself with is one of the biggest factors in whether you grow, or burn out.

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    See all Content Inc episodes at the Content Inc. podcast home.

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    4 分
  • No Tilt? Here's How to Find One (496)

    No Tilt? Here's How to Find One (496)
    2025/05/19

    Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become.

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    See all Content Inc episodes at the Content Inc. podcast home.

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    3 分
  • Singular Focus Wins Every Time (495)

    Singular Focus Wins Every Time (495)
    2025/05/12

     Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.

    Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower. Creators, especially content entrepreneurs fall into a trap.

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    5 分
  • Do You Have the Wrong Side Hustle? (494)

    Do You Have the Wrong Side Hustle? (494)
    2025/05/05

    We've been doing side hustles wrong since they were first invented.

    Most people are in a job they hate, and do a side hustle they love.

    Time to flip the script. Immediately.

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    3 分
  • Career Longevity Is the New Retirement Plan (493)

    Career Longevity Is the New Retirement Plan (493)
    2025/04/28

    The old model was simple: work 40 years, retire, live off savings. But in today’s world, career longevity is the new retirement strategy. And that doesn’t mean grinding away at a job into your 70s. It means owning things that let you work smarter, with freedom and purpose, for as long as you choose.

    If you’re a content creator, this is actually great news.

    You already have the tools to build real leverage.

    Here’s how:

    1. Stop selling your time. Time-for-money income is a trap. Instead, own assets: a blog, podcast, email list, product, or community. These things can scale without more hours.

    2. Build a personal media company. One platform. One audience. One mission. When you create consistent content and control the relationship (hint: email), you’re building something durable.

    3. Specialize until you’re unforgettable. Be the best in a narrow category, not “pretty good” in a broad one. That makes you harder to ignore—and impossible to replace.

    4. Think like an investor. Great investors look for compounding returns. Same for creators. Invest in skills, ideas, and platforms that grow over time. Don’t just work—build.

    5. Play the long game. This is a career that doesn’t have to end. Think about systems, succession, and maybe even an exit someday. A true content business outlives its creator.

    And maybe most important…

    6. Stay healthy. Career longevity only matters if your brain and body are still firing. Protect your energy. Sleep. Move. Create with purpose.

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    See all Content Inc episodes at the Content Inc. podcast home.

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    5 分