MICK MARTIN confesses that a few years ago he thought, “I’ve never done a damned thing.” But then he took inventory of his life in blues.

“I thought, well who have I played with? Mick Taylor of the Rolling Stones, Jimmy Smith at Carnegie Hall, Elvin Bishop, Nick Gravenites - I mean on and on and on and on and on… at the time it was like, well I’m not getting anywhere.” Mick is a Northern California musical legend. He's packed his famous harmonica blues chops and vocal style worldwide. Still living in his hometown, Sacramento, he's been a TV and newspaper film critic and has hosted a weekly Blues Party radio show for decades, now heard online at 1960s legendary freeform FM station K-ZAP. In his mid-70s, Mick is still bringing down houses everywhere he takes his famous band, Mick Martin and the Blues Rockers.

This is a master class for radio in all markets. JOHN OSTLUND owns five stations in Fresno, California, because he loves radio. He remembers the recipe. He only runs five minutes of commercials per hour on all five stations and it works. John says, "Radio is too much fun."

At 31, DANIEL STARKS is the youngest radio station General Manager I've ever met. He's also one of the smartest guys I ever met in the business. Makes sense, right? Here he talks about his love of small-market radio and he brings with him serious major market experience.