『Counsel Cast』のカバーアート

Counsel Cast

Counsel Cast

著者： Karin Conroy
無料で聴く

このコンテンツについて

 Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.© 2021 Counsel Cast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Creative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby Parker

    Creative Strategy Meets Law Firm Growth: Lessons in Scaling to $100M from a Fractional CMO with Joaby Parker
    2025/06/10

    In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles.

    Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years.

    Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for law firms, including the importance of identifying unique market opportunities and maintaining a consistent marketing presence.

    Joaby gives listeners actionable tips on:

    • 00:00 Introduction
    • 01:54 Understanding the Role of a Fractional CMO
    • 03:29 Strategic Planning: Setting Long-Term Goals
    • 06:51 Marketing Strategies for Law Firms
    • 14:12 Case Study: Casper's Ice Cream Success Story
    • 20:30 Adapting Marketing Techniques Over Time
    • 22:16 Understanding Your Consumer
    • 24:01 Recording Sales Calls for Insights
    • 25:17 Becoming a Thought Leader
    • 26:54 Recommended Reading: The Road Less Stupid
    • 27:50 The Importance of Thinking Time
    • 31:19 Delegation and Strengths
    • 32:35 Actionable Steps for Growth
    • 37:57 Final Thoughts and Book Recommendation

    Resources mentioned in this episode:

    • Building a Story Brand by Donald Miller
    • The Road Less Stupid by Keith J. Cunningham

    Connect with Joaby:

    • Instagram: https://www.instagram.com/joabyparker/
    • LinkedIn: https://www.linkedin.com/in/joaby-parker/
    • Facebook: https://www.facebook.com/joaby.parker
    • http://c3grow.com

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

    続きを読む 一部表示
    39 分
  • [Counsel Cast Chambers] Law Firm Website Fixes That Drive Results

    [Counsel Cast Chambers] Law Firm Website Fixes That Drive Results
    2025/06/03

    In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson.

    We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests.

    Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience and guiding them effectively through the sales funnel.

    Monica gives listeners actionable tips on:

    • 00:00 Introduction: The Website as a Salesperson
    • 01:00 The Evolving Sales Cycle
    • 01:23 The Role of Your Website
    • 01:40 Understanding the Sales Funnel
    • 01:54 Top of the Funnel: Awareness and Interest
    • 02:15 Connecting with Your Audience
    • 03:06 Addressing Client Needs
    • 04:10 Practical Tips for Your Website
    • 04:39 Conclusion: Structuring Your Website Like a Conversation

    Connect with Monica here:

    • Instagram
    • Twitter
    • LinkedIn
    • Facebook
    • https://mayecreate.com/marketing-with-purpose-podcast/

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

    続きを読む 一部表示
    5 分
  • Why Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan Shields

    Why Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan Shields
    2025/05/27

    In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners.

    Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads.

    Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode concludes with the recommendation of the book 'Chillpreneur' by Denise Duffield-Thomas, emphasizing the importance of a balanced approach to entrepreneurship.

    Megan gives listeners actionable tips on:

    • 00:00 Introduction
    • 01:06 The Importance of Podcasting for Business Growth
    • 01:44 Challenges in Podcast Growth
    • 02:41 Misconceptions About Podcasting
    • 03:19 Strategies for Podcast Marketing
    • 04:50 The Role of Social Media in Podcast Discovery
    • 05:14 Optimizing Your Podcast for Paid Ads
    • 08:45 Creating Effective Facebook and Instagram Ads
    • 10:30 Targeting Strategies for Local Businesses
    • 13:24 Common Mistakes in Ad Campaigns
    • 16:25 Brand Awareness vs. Direct Response Campaigns
    • 20:27 Choosing the Right Campaign Objectives
    • 21:51 Optimizing Client Contact Methods
    • 23:45 The Importance of Data in Ad Campaigns
    • 25:25 Budgeting for Effective Ad Campaigns
    • 29:37 Creating an Ad Ecosystem
    • 30:42 Email Campaigns for Service-Based Businesses
    • 35:04 Thought Leaders Library: Book Recommendation
    • 37:45 Final Thoughts and Marketing Tips

    Resources mentioned in this episode:

    •  Chillpreneur by Denise Duffield Thomas

    Connect with Megan:

    • Instagram: https://www.instagram.com/chimehousemedia/
    • LinkedIn: https://www.linkedin.com/in/megshields/
    • Facebook: https://www.facebook.com/chimehousemedia
    • https://www.chimehousemedia.com/

    Connect with me

    • Instagram
    • Pinterest
    • Facebook
    • Twitter
    • Karin on Twitter
    • Karin on LinkedIn
    • Conroy Creative Counsel on Facebook
    • https://conroycreativecounsel.com

    続きを読む 一部表示
    41 分

Counsel Castに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。