エピソード

  • Need Clients? Do This 1 Simple Thing
    2024/11/26

    Struggling to get clients and grow your business? You’re not alone. Many solopreneurs feel stuck because they don’t have a clear plan to attract and connect with their dream clients—and the “charge what you’re worth” mindset may be holding you back. In this video, I’ll share a practical and cozy approach to building momentum in your business through free sessions, without burning yourself out or compromising your values.


    We’ll cover:

    👉 Why free sessions are a powerful tool (and how they’re not really free)

    👉 A step-by-step framework to make your sessions impactful and worthwhile

    👉 How to shift your mindset to see these as investments, not giveaways

    👉 Personal stories and real examples of what works—and what doesn’t

    👉 The exact strategy to turn conversations into paying clients, referrals, and new opportunities


    By the end of this video, you’ll have a clear roadmap to create connection, build trust, and grow your business in a way that feels aligned, sustainable, and so you.


    ✨ Bonus Resources ✨


    Want to check out MY free 30 minute session to build your Cozy Business Gameplan? Apply here: https://tidycal.com/miss-kms/30min


    🎁 Sign up for my FREE workshop and get the exclusive Free Session Checklist to plan and run calls that attract dream clients!

    👉 https://katherinemackenziesmith.com/workshop/


    🐢 Join the Cozy Business Common Room to brainstorm your free sessions and share ideas with like-minded solopreneur - just $5/month, cancel any time.

    👉 https://www.skool.com/cozy-business/about


    Need a booking calendar for your free session?

    My favourite is TidyCal: https://katherinemackenziesmith.com/tidycal* (affiliate link)


    TIMESTAMPED OVERVIEW:

    00:00 Connect directly with clients, not just plan.

    03:41 Free session bridges content to client engagement.

    08:00 Support fosters trust, relationships, and future opportunities.

    11:06 Create valuable, goal-oriented sessions for quick wins.

    16:53 Efforts failed; building credibility still effective.

    17:46 Free sessions foster unexpected opportunities and referrals.

    22:54 Every no brings you closer to yes.

    25:06 Create sessions for direct community engagement and growth.


    MY LAST 2 VIDEOS:

    Black Friday Strategies for Online Businesses: https://www.youtube.com/watch?v=K1vDQJG0tS4


    Taking Time Off In Your Business as a Solopreneur: https://www.youtube.com/watch?v=74X1jRdPUTs&t=0s



    __________


    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: http://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify



    NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!


    https://youtu.be/tIV7ov8kQy8

    https://www.katherinemackenziesmith.com


    #solopreneur #cozybusiness #katherinemackenziesmith

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    28 分
  • Should you do a Black Friday Offer?
    2024/11/13

    Get the Black Friday Decision-Making Cheatsheet: https://katherinemackenziesmith.com/loot


    Wondering if you have the time or energy to do something for Black Friday this year? I get it, this time of year is busy enough, without adding a whole other launch plan to your to-do list.


    In this video, I'll share with you how I navigate Black Friday as a solopreneur,

    the key questions to help you decide if you have the energy and capacity for it right now, and my strategies to make this year's Black Friday/Cyber Monday season simple and fun.


    MY LAST 2 VIDEOS:


    Taking Time Off In Your Business as a Solopreneur: https://youtu.be/74X1jRdPUTs?si=_Qec6vqQwsDn6NP3


    Taking a Social Media Break as A Coach with Misty Johnson: https://www.youtube.com/watch?v=rUiMw2diiy0


    __________


    📌 Want to join a community of introverted, highly sensitive, and neurodivergent solopreneurs letting go of the empire building pressure and creating success on our terms? Join the Cozy Business Common Room for just $5/month: https://www.skool.com/cozy-business/about


    📌 Want to start your own Cozy Community? Check out Skool for an off-social media option (affiliate link) and get free access to my Cozy Community Hub: https://katherinemackenziesmith.com/skool



    📌 Want to work with me 1:1? Limited spots available. Book in a call and let's chat: https://tidycal.com/miss-kms/30-minute-call


    __________


    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    TikTok: https://www.tiktok.com/@miss_kms

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest



    NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!


    https://youtu.be/K1vDQJG0tS4

    https://www.katherinemackenziesmith.com


    #solopreneur #cozybusiness #katherinemackenziesmith

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    22 分
  • Taking Time Off Your Business Without The Stress
    2024/10/14

    It can be hard to take time off as a solopreneur. And, as we come towards the end of the year, I know we are ALL thinking about the end of the year and hopefully taking a break. But it can also bring stress of getting more done to "finish the year strong" or if your business can even survive a few weeks with you not working.


    Let's talk about how you can set yourself up so you can take time off without your business coming to a complete stand still.


    And, if you want more, come and join us for the SOlopreneur Sabbatical Workshop this week: Wednesday 16th Oct 5pm PT | Thursday 17th Oct 11am AEDT


    Join here for just $6.98 (will be $37 afterwards!): https://checkout.emergeandexpand.com/solopreneur-sabbatical/


    Or get it free this month only in the Cozy Business Common Room: https://www.skool.com/cozy-business/about


    Get the Loot Chest: https://katherinemackenziesmith.com/loot

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    16 分
  • Taking a Social Media Break with Misty Johnson
    2024/10/07

    Ever think about taking a social media break as a small business owner? Today I'm talking with Misty Johnson about how she took a whole year off Instagram and her business and energy thrived.


    ✨Before we start, get the Cozy Business With Katherine FREE Loot Chest of resources: https://katherinemackenziesmith.com/loot ✨


    More about Misty:

    Misty Johnson is an award nominated, qualified life coach and host of The Unplugged Woman, Unplugged Podcast.


    She is on a heartfelt mission to support women to redefine their relationship with social media and rediscover the joy of living offline or what Misty likes to call JOLO.


    Misty started unplugging from social media in 2014, when as a personal trainer, she saw firsthand the negative impact social media was having on her clients. Recognising the need for change, Misty began taking intentional breaks from social media, which ultimately paved the way for her to begin prioritising herself over socials and in 2023 led her to taking an entire year off Instagram.


    Through her coaching programs and supportive community, Misty is able to share her experience and guide women on their own unplugging journey in a way that is simple, sustainable and stress-free. As a passionate mama, Misty loves exploring the outdoors with her daughter, getting knee-deep in a messy art project, or baking chocolate chip cookies.


    Connect with Misty further at:

    Website: https://www.mistyjohnson.co/

    Instagram: https://www.instagram.com/mistyjohnson_co/

    Podcast: https://www.mistyjohnson.co/podcast

    Social Media Self-Care Toolkit: https://subscribepage.io/socialmediaselfcare

    The JOLO Journal: https://subscribepage.io/Am6tYA



    __________

    YOU MAY ALSO LIKE:


    Authentic Storytelling with Julia Schurer: https://www.youtube.com/watch?v=skrAnfrtp5c&t=21s


    Why List Building is Important For Your Business: • Why List Building Is Important For Yo...


    Do Business Differently Interview Series Playlist: https://youtube.com/playlist?list=PLPWwazEY-ZWrBeo5CYuWMwK9F2dEata8n&si=I-gX5NDdNJTEBk98

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    44 分
  • Authentic Storytelling In Sales with Julia Schürer
    2024/09/22

    Get the Cozy Business With Katherine FREE Loot Chest of resources: https://katherinemackenziesmith.com/loot


    Julia Schürer is passionate about using storytelling to build genuine, lasting connections. After years of freelancing and working corporate jobs, Julia entered the online business world and tried to navigate through entrepreneurship. After nearly four years of trying to play the social media game (without much success), she realised her true love is writing nurture emails. So, she ditched social media and followed my passion for crafting emails that resonate with people on a deeper level.


    Now, Julia helps coaches, course creators, and business owners write emails that feel personal, natural, and build real relationships with their audience. Her superpower is creating "turnaround emails"—the kind that re-engage cold subscribers and turn them into loyal fans who can’t wait to hear more.


    Julia and I connected through a membership program we are in run by Evelyn Weiss and through Julia’s passion for storytelling and email writing, she inspired me to fall back in love with writing. I was so excited when she said yes to coming on the podcast to share with all of you why email is so important and how to do it in a way that feels good for you.


    Connect with Julia further at:

    @juliaschuerer - The Pajama Journey with Julia

    https://www.thecopycademy.com/the-storyselling-week

    https://juliaschuerer.com/the-journey-journal/


    Also mentioned in this episode:

    @growwithevelyn - who Julia and I first connected through

    Liz Wilcox - https://katherinemackenziesmith.com/lizwilcox*

    Tarzan Kay - https://tarzankay.com/


    Prefer to watch this episode? Catch it on YouTube: https://youtu.be/skrAnfrtp5c

    __________

    YOU MAY ALSO LIKE:


    The Power of Storytelling with Brooke McCarthy: https://youtu.be/xccQSwxWVYs?si=Usrlsz5r7Kkig-xX


    Why List Building is Important For Your Business: https://youtu.be/C037ISYgRdg?si=tJRBv5itCwjIe4hi


    Do Business Differently Interview Series Playlist: https://youtu.be/aTGlUG9ruSs?si=-H43cIbZn5rQJc87


    __________

    Want to Do Business Differently?


    📌 $5/month Cozy Business Common Room: https://www.skool.com/cozy-business/about


    📌 $7/month Cozy Community Creator Hub:

    https://katherinemackenziesmith.com/community-creators-hub/


    📌 $797 one-time payment yearly coaching program and course to grow, nurture, launch, and evolve your cozy business with the strategies, systems, and support that serves you:

    https://katherinemackenziesmith.com/emerge-and-expand


    📌 Want to work with me 1:1? Limited spots available. Book in a call and let's chat: https://tidycal.com/miss-kms/30-minute-call


    __________


    Say hi on social:

    Facebook: https://www.facebook.com/katherinemackenziesmithcoaching

    TikTok: https://www.tiktok.com/@miss_kms

    Instagram: http://instagram.com/miss_kms


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: https://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify

    YouTube: https://katherinemackenziesmith.com/youtube-podcast


    NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!




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    54 分
  • What To Do When You Feel Behind In Your Business
    2024/08/27

    This is in the top 5 questions or concerns that I get from my community when it comes to being an introvert, HSP, or neurodivergent soul in business. "I move too slowly", "I feel behind". So let me share with you how to shift your mindset and think differently about the pace you move, in alignment with your own flow, energy, capacity, and circumstances.


    Also mentioned in this episode:

    The accompanying blog post: https://katherinemackenziesmith.com/what-to-do-when-you-feel-behind-in-your-business/

    The Loot Chest where you can get the Embrace Your Pace Journal Cards: https://katherinemackenziesmith.com/loot-chest/

    The Cozy Business Common Room: https://katherinemackenziesmith.com/the-common-room-invitation/

    The "Trusting the Flow of Your Life" Meditation by Linda Youssouf on the Insight Timer App: https://insighttimer.com/lindawy/guided-meditations/trusting-the-flow-of-your-life

    YouTube video with my Quick Mindset Shifts for When Life Gets in the Way of Business: https://www.youtube.com/watch?v=S2mxxxP1zU0


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    15 分
  • Creating a Cozy Space for Solopreneurs - The Vision of the Cozy Business Common Room
    2024/08/18

    Join me as I share an exciting new direction for my beautiful Cozy Business Common Room Community - and a time sensitive invitation to join us for free before the 31st of August (after that it will just be $5/month so don't stress if you miss it!).


    All the details: https://katherinemackenziesmith.com/the-common-room-invitation/

    Also mentioned in this episode:

    The Cozy Community Hub: https://katherinemackenziesmith.com/community-creators-hub/


    Check it out and join us before the 31st of August.

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    14 分
  • How to Re-Ignite Your Passion For Your Business
    2024/08/11

    Sometimes we can find ourselves off track and moving away from our goals in business. Join me for this episode where I share 7 steps to check in and get back to your passion and purpose in your business.


    Also mentioned in this episode:

    The FREE Cozy Business Loot Chest: https://katherinemackenziesmith.com/loot-chest/

    The E-Myth Revisited book: https://amzn.to/4fB1CLz (*affiliate link)


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    20 分