How can entrepreneurs create meaningful change while staying true to their purpose? What does it take to measure the impact that resonates with communities? Welcome to the DO GOOD X podcast, a space where purpose meets action. Today hosts Kimberly Danielle and Stephen Lewis, engage with Amelia Conrad, a seasoned development expert whose work redefines how to approach social impact. From her reflections on global inequities and positionality to her strategies for measuring meaningful impact, Amelia offers a roadmap for entrepreneurs seeking to create systemic equity. Expect a candid conversation about listening deeply, embracing cultural context, and crafting data storytelling that inspires—perfect for anyone committed to doing good while doing business.

IN THIS EPISODE:

• (00:00) Intro: Today’s Topic
• (03:18) Amelia shares how her global experiences shape her approach to social impact
• (09:10) Definition of social impact, short-term impact, focusing on individual changes versus long-term impact targeting systemic equity and policy shifts
• (13:09) The importance of addressing unintended impact and how measurements can go wrong
• (16:53) Discussion of qualitative data and quantitative data collection
• (25:48) Co-creating impact measurement frameworks with stakeholders to align with community needs
• (30:05) Data storytelling to humanize impact communication, using narratives and clear data visualization for stakeholder engagement
• (32:51) Resource Roundup

KEY TAKEAWAYS:

• Entrepreneurs can drive social impact by grounding their work in cultural context and positionality, ensuring that their strategies reflect community needs and address global inequities.
• Effective impact measurement requires balancing qualitative data and quantitative data to uncover root causes and address unintended impact, avoiding vanity metrics for authentic insights.
• Co-creating impact measurement frameworks with stakeholders, utilizing data storytelling and clear data visualization, fosters stakeholder engagement and aligns efforts with community-driven systemic equity.

RESOURCES:

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Frontier Design

The Data Storyteller's Handbook: How to create business impact using data storytelling

Amelia Conrad | LinkedIn

BIOGRAPHY:

Amelia Conrad, a development practitioner, specializes in Impact Measurement and research, helping...

Are you building a business that aligns with your values? How do you create positive social change while staying grounded in your purpose? In this episode of the DO GOOD X podcast, hosts Kimberly Daniel and Stephen Lewis revisit a robust conversation with Victor Koo, co-founder of Tianren Culture.

Victor shares how cultivating inner wisdom can be a superpower for entrepreneurs, particularly when navigating today’s fast-paced technological world. Together, they explore what it means to design a purpose-driven business with clear intention—one that considers both intended and unintended consequences. Whether you're an early-stage founder or a seasoned social entrepreneur, this episode offers rich insight into aligning your mission, values, and impact. Don’t forget to visit DO GOOD X for resources to help grow your impact-driven community.

IN THIS EPISODE:

• (00:00) Intro: A Focus on building a purpose-driven business
• (02:21) Shifting from a results-driven mindset to a purpose-driven business
• (03:26) Tuning into one’s inner voice, looking at social impact and your intentions
• (07:38) Businesses should embed positive social change into their DNA from inception
• (10:13) Victor links global crises, mental health, climate change, and pandemics to a lack of human consciousness
• (14:00) Entrepreneurs are urged to prioritize clear purpose, intentions, and first principles
• (16:53) Stephen shares his dreams for social entrepreneurs in the future

KEY TAKEAWAYS:

• Positive social change must be embedded in a business’s founding intention. Entrepreneurs should prioritize a clear purpose and intentional design when launching ventures, especially in sectors such as health, education, and food. Rather than only responding to problems after they arise, startups should focus on preventative solutions and responsible innovation that reduce harm and generate long-term benefits for communities.
• Social entrepreneurs are encouraged to assess both the intentional and unintended consequences of their work. True social innovation requires entrepreneurs to shift away from a purely results-oriented mindset and instead lead with values that support community wellbeing and collective healing.
• Victor Koo advocates for tapping into one’s inner voice, intuition, and contemplative practices as essential tools in the entrepreneurial journey. He warns against the over-reliance on external validation and analysis, arguing that inner awareness and mindfulness fuel creativity, resilience, and better decision-making. In today’s fast-paced tech landscape, striking a balance between action and reflection is crucial for creating a sustainable impact.

RESOURCES:

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Victor Koo - Speaker - Global Wellness Summit

Welcome to the DO GOOD X podcast, where purpose-driven leaders and social entrepreneurs gather to explore what it truly means to build a business rooted in values-driven work.

In this episode, Kimberly R. Daniel and Stephen Lewis dive into the heart of measuring impact, not just through numbers, but through impact storytelling, lived experiences, and community dialogue. You'll learn how to distinguish between outputs vs outcomes, create impact indicators, and define a social footprint that aligns with your mission. Discover why co-created impact matters, how to practice ethical data collection, and why accountability is central to positive impact.

With insights into sustainable design, the UN Sustainable Development Goals, and transformation and equity, we invite you into a deeper conversation about turning customer discovery into lasting change and running a business with intention.

IN THIS EPISODE:

• (00:00) Intro: Today’s Topic: Measuring Impact
• (01:19) Defining social entrepreneurs and purpose-driven work, creating a positive impact
• (02:23) How do you measure impact, and what is the difference between outputs vs. outcomes
• (05:00) Identify 1 or 2 impact indicators and understand the social footprint of your business
• (10:17) Warby Parker is an example of a company that uses impact indicators and sustainable design
• (15:41) Storytelling, reflective practices, and community dialogue are essential tools for measuring positive impact
• (18:14) Check out the resources of the DO GOOD X Community

KEY TAKEAWAYS:

• Impact must be measured thoughtfully and collaboratively. Social entrepreneurs should co-create impact goals with the communities they serve, rather than imposing their definitions of impact. Actual impact reflects what communities value, not just what founders intend.
• Go beyond the numbers and measure what matters. While outputs like meals served or people employed are easier to quantify, meaningful outcomes—such as improved well-being or behavior change—are more difficult but essential to track. Utilize a combination of data, storytelling, and personal experiences to convey the complete story.
• Choose one or two key impacts to focus on, define indicators, and use practical and ethical methods—like interviews or even creative tactics like counting smiles—to measure them. Frameworks like the UN Sustainable Development Goals or tools from SOPACT and Acumen Academy can guide the process.

RESOURCES:

DO GOOD X - Website

DO GOOD X - Podcast

DO GOOD X - LinkedIn

DO GOOD X - YouTube

DO GOOD X - Spotify

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Social Impact Metrics Guide

Acumen Academy

Social Impact Toolkit for...