Don’t let this question kill your sales opp’s!

I hit up both angles when you don’t have it and when you do! Buyers today are making the calls to dealers and asking the questions like, “What’s your market adjustment? How much is it? What do I get for that?”

Know what you are going to say in your reply. Be friendly and empathic in your words and tone. We are all dealing with inflation and it sucks. No one is happy about it. And we have to explain a bit more so we get buyers on board!

Have a snapback - practice it so your answer is quick and snappy with clarity and without hesitation. 😉

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Well, the knife fight is back again in sales! Buyers are shopping to find the best deal and the car they found online which of course may be in transit, deposit on it or unavailable. Half the time the car they are inquiring about is in fact ready to be sold! Either way, teams must be prepared to serve of what we CAN do and not what we can’t do.

When you use the word “discount” to get people on board you are actually devaluing your credit, your abilities, your skills, your self worth and confidence…you are devaluing YOU, the main part of the decision making process. So, listen in as I share ways to handle future buyers who are pushing back.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

He was incredibly generous with his time allowing me “as much time as you need Jen.” For nearly a full hour you will see Mike Maroone on a personal level while he opens up about family, business, his time at AutoNation and what he sees as the future in automotive.

There’s something in this episode for every dealership team member!

Mike Maroone served as the President and COO & Director of AutoNation from 1997 to 2015. While he served, he oversaw the operations of the largest automotive retailer in the United States, which operates over 300 locations across the country. After retiring from AutoNation, Mike continued to be involved in the automotive industry and recently bought dealerships in the state of Colorado while serving on the board of directors for several companies.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.