Define Your Niche and Stand Out at the Market - Ep 3
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Define Your Niche and Stand Out at the Market - Ep 3
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With dozens of vendors selling everything from tomatoes to tamales, how do you make your booth the one shoppers remember—and return to week after week? In this episode of Make Your Market, we dig into the importance of carving out a clear niche for your market business.
You’ll learn:
✅ Why defining your niche makes you memorable in a crowded market
✅ The different types of vendor niches—from produce growers and bakers to meat producers, crafters, and value-added vendors
✅ How to identify gaps in your local market using simple market research strategies
✅ Ways to differentiate your products—even if others are selling something similar
✅ Why showing up consistently builds trust, loyalty, and long-term sales
Whether you’re just figuring out your product lineup or trying to refine your offerings, this episode will help you think more strategically about your place in the market—and how to make it work for you.
These first 10 episodes are your onramp for selling at the farmer's market! Tune in every other Wednesday as we bring more market vendor magic.