In this episode, we talk with David Shinkel about how he’s navigated the affiliate marketing world—what works, what doesn’t, and how he finds offers that actually convert. We focus on the key pillars: building trust, choosing the right partners, and creating something sustainable in a space that’s easy to get wrong. We also touch on how he got into high-stakes gambling and his latest trip to Vegas.

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On this episode, we sat down with Aleric Heck — founder of Ad Outreach, a YouTube ads powerhouse that’s done over $35M in total revenue. Aleric started his YouTube channel at just 12 years old and went on to build a consulting business helping brands scale with video. Aleric’s also building ⁠KeywordSearch.com⁠, a powerful AI tool to help creators and marketers unlock smarter YouTube growth.

We got into his journey from creator to entrepreneur, how he mastered both organic and paid growth, and why most brands still get YouTube ads completely wrong. He also breaks down the rise of short-form, building something sustainable, and his approach to investing and monetization in today’s content economy.

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In this episode, we sit down with Michael Vega-Sanz to talk through his journey from launching a ride-sharing startup in college to building Lula — an insurance platform for transportation companies that scaled to over $50M/year in revenue, raised $45M+, and was ultimately acquired by a private equity firm. Michael is now back to building another startup, Gail --the AI for financial services.

We get into what it really takes to build something from scratch — the rejections, the pivots, the importance of validating before executing, and why surrounding yourself with the right team (and sometimes family) makes all the difference.

We also dive into the bigger picture — how politics, economics, and business all intersect. From the Elon vs. Trump dynamic to the future of wealth creation, Bitcoin, and the challenges of governance, we cover a lot of ground in this one.

It’s a real look at what it takes to build in today’s world — and how staying focused can separate the winners from the rest.

Episode recorded on June 6 2025.

(00:00) Introduction to Michael Vega Sanz and Lula(02:08) The Evolution of Lula and Its Success(04:15) Building Connections and Networking(06:32) Identifying Problems and Validating Ideas(08:53) The Role of Technology in Business(11:06) Hiring and Building a Strong Team(13:12) Navigating Challenges and Learning from Mistakes(15:36) The Importance of Confidence and Perseverance(18:16) Disrupting Legacy Models with AI(20:25) Finding and Attracting Talent(22:44) Exiting Lula and Transitioning to Gale(28:07) The Journey of Entrepreneurship(30:00) Transitioning from Lula to Gale(34:16) Building a Family Business(35:59) Navigating Current Events and Business Focus(40:40) Political Perspectives and Economic Concerns(46:11) Navigating Political Realities(48:03) Economic Challenges and Government Spending(50:41) The Future of Innovation and Society(54:24) The Role of Bitcoin and Cryptocurrency(01:04:48) Mindset and the Path to Success

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