『Design Thinking 101』のカバーアート

Design Thinking 101

Design Thinking 101

著者： Dawan Stanford & Fluid Hive
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 Design Thinking 101 is part of how Fluid Hive helps people think and solve like a designer. You'll hear designers' stories, lessons, ideas, resources, and tips. Our guests share insights into delivering change and results with design thinking, service design, behavioral design, user experience design and more, in business, social innovation, education, design, government, healthcare and other fields.FluidHive.com アート マネジメント マネジメント・リーダーシップ 経済学
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  • Operational Excellence in Design + Leadership + Design Ops with John Fukuda — DT101 E144

    Operational Excellence in Design + Leadership + Design Ops with John Fukuda — DT101 E144
    2025/05/20
    Jon said that when he first discovered the design operations community at the 2019 Design Ops Summit in Brooklyn, it felt like coming home. Here was this entire tribe of people who cared about the same things he’d been passionate about for years—creating systems that help designers do their best work. In this episode, I'm talking with Jon Fukuda, co-founder of Limina.co, about how design operations has evolved from an unnamed set of practices into a vital discipline that drives organizational excellence. As organizations continue to face economic pressures, the conversation around design operations has become more critical than ever. How do we demonstrate the strategic value of design teams? How can operational excellence serve not just designers but business outcomes? Jon shares insights from his 20+ year journey—from early days defining UX practice models to his current role as a design ops leader and community builder. This conversation reveals how the best design operations leaders think beyond tooling and process to focus on team health, cross-functional partnerships, and systems that elevate both human-centered practices and business innovation. Whether you're considering a move into design ops or looking to strengthen your design leadership approach, Jon's practical wisdom offers a roadmap for driving operational excellence in complex organizations. Questions you'll be able to answer after listening: How might we structure the first 30-60-90 days in a new design operations role for maximum impact?What key misconceptions about design operations could undermine your effectiveness as a leader?When should design ops be positioned under product teams versus operating as a horizontal function?Why do organizations often view design teams as expendable during economic downturns, and how can we change that perception?How can design operations leaders demonstrate their impact on both team health and business outcomes? About Jon Fukuda Jon Fukuda is co-founder of Limina.co with over 20 years of experience as a user experience specialist. With expertise in UX strategy, design thinking, and UI design, Jon has led teams through human-centered requirements gathering, strategy development, interaction design, testing, and evaluation. His career journey started in the late 1990s when "user experience" was just being defined, giving him a unique perspective on how design practices have evolved. Most recently, Jon has dedicated his efforts to research and design operations facilitation for scalable, sustainable human-centered systems. His passion for operational excellence makes him a respected voice in the design ops community. Episode Highlights [01:30] Jon's journey began when "user experience" was just being defined [02:10] Early exposure to coordinating UX work alongside business analysts and technologists [03:40] "I always approached with a continuous improvement mindset - learn from mistakes, get better" [04:50] The shift from individual excellence to system-level operational thinking [06:40] Jon's team started defining specialized roles: information architects, interaction designers, visual designers [08:40] On discovering the term design ops, "This is the work I've been doing for years - I just didn't have a word for it" — Jon [10:00] The North Pacific Gyre metaphor: design ops managers pick up tasks no one else claims [11:10] The community focuses on team health and infrastructure that supports practitioners [12:20] Design ops handles everything from licensing software to managing team dynamics [14:40] Different maturity levels: from surface-level design to strategic human-centered integration [16:10] How design ops prevents team burnout and toxic workplace dynamics [18:30] First steps for new design ops leaders: conduct a listening tour with your design team [19:40] "Design operations is a servant leader role - you make sure people feel taken care of" — Jon [21:30] Expand your listening tour to horizontal and vertical stakeholders to identify friction points [22:40] The necessity of executive sponsorship when conducting large-scale assessments [24:30] Building a shared vision of success that aligns stakeholders around design operations [26:40] Design ops spans program management, infrastructure, HR partnerships, and career development [27:00] Common misconception: reducing design ops to just design systems or program management [29:40] Challenges of positioning design operations within product-led organizational hierarchies [31:00] Why siloing design teams under product lines limits cross-organizational learning [32:00] The Design Ops Assembly Slack community as a primary resource for practitioners [34:40] Recommended resources: Nielsen Norman article and the Design Conductors book [36:10] Design Ops Assembly Learning Labs offer stratified professional development programs [38:40] Economic challenges lead organizations to view designers as expendable despite their value [41:40] "The future ...
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    46 分
  • Building Sustainable Design Research Systems with Sam Zucker — DT101 E143

    Building Sustainable Design Research Systems with Sam Zucker — DT101 E143
    2025/02/27
    The tension between doing good research and delivering on tight timelines is something I've experienced throughout my career in design and innovation. This conversation with Sam Zucker unpacks powerful approaches to making research more sustainable and equitable while building systems that support continuous learning and engagement. What particularly struck me was Sam's practical framework for embedding research into organizational workflows. Her approach transforms research from a periodic, resource-intensive effort into an ongoing capability that shapes decision-making and product development. This represents a crucial evolution in how we think about evidence-based design. Questions This Episode Helps You Answer How can we build sustainable research systems that work within real-world constraints? What makes equity-based research different from traditional approaches? When should we adapt research methods for regulated environments? How might we use prototypes to get better research insights? Why do continuous research systems often succeed where one-off studies fail? I invited Sam to share her expertise because she brings a unique perspective on making research work in complex, regulated environments while maintaining a deep commitment to equity and inclusion. Her experience spans from reimagining college financial aid experiences to transforming employer benefits, always with a focus on serving people who are often overlooked in traditional research. Episode Highlights [01:40] Sam describes her journey from an interdisciplinary background at Carnegie Mellon studying conceptual art, communication design, and sociolinguistics to founding Reroute Research, illustrating how diverse educational foundations can lead to innovative research approaches. [03:00] Shares insights from working on College Abacus, a groundbreaking tool that helped students understand true college costs beyond sticker prices, demonstrating how design research can tackle complex financial decisions. [05:30] Articulates her core focus: taking complex decisions (like college choice or insurance selection) and making them more understandable and actionable for users, revealing how design research can simplify without oversimplifying. [08:30] Introduces the innovative "researcher in residence" model where she embeds within companies for 3–4 months, showing how deeper integration leads to better knowledge transfer and organizational impact. [12:00] Explains her commitment to equity-based design and how it shapes recruiting practices, emphasizing the importance of reaching participants who are typically underrepresented. [15:30] Details practical strategies for inclusive recruitment, including flexible scheduling, multiple contact attempts, and accommodating cancellations — demonstrating how research processes themselves need to be designed for equity. [18:30] Shares approach to reciprocity in research, explaining how she ensures participants benefit from the process through information sharing and resource connections. [22:00] Describes how to build sustainable research systems that organizations can maintain long-term, emphasizing the importance of integrating with existing tools and workflows. [25:30] Provides a success story of Better Future Forward implementing a continuous research system, showing how research can become embedded in organizational culture. [31:30] Explains her approach to using low-fidelity prototypes early in research to get more accurate insights about what people actually want versus what they say they want. [37:30] Shares expertise on conducting research in highly regulated environments, emphasizing the importance of reading and understanding regulations firsthand rather than relying on others' interpretations. [41:30] Offers valuable advice for researchers working in regulated environments: build relationships with supportive stakeholders who can help drive innovation forward while navigating constraints. [45:00] Concludes with an important insight about the critical role of language in UX, noting how sometimes the most impactful research finding can be identifying the right word choice for users. Questions to Help You Go Deeper Learning What surprised you about Sam's approach to continuous research systems and why? How does her equity-based framework challenge or enhance your current research practice? Which aspects of the researcher-in-residence model seem most valuable for your context? Leading How might you help your team understand and apply continuous research approaches? Where in your organization would more equitable research practices create the most value? What would success look like if you implemented ongoing research systems with your team? Applying What's one small experiment you could run next week with prototype-based research? Which current challenge could you address using Sam's approach to participant recruiting? How could you adapt the continuous research system to work ...
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    47 分
  • Architecture + Decision Design + Learning Spaces + Strategy with Adam Griff — DT101 E142

    Architecture + Decision Design + Learning Spaces + Strategy with Adam Griff — DT101 E142
    2024/12/10
    In this episode, I explore how architectural thinking enhances strategic decision-making with Adam Griff. Our conversation reveals how his architectural background shapes his approach to helping higher education institutions navigate complex decisions and create flexible space solutions. We dig into the challenges of designing spaces that can adapt to unknown futures and discuss how universities can better integrate with their communities. I particularly love how Adam frames flexibility in building design as creating platforms for future adaptations rather than just multi-purpose spaces. We also explore the tension between academic and organizational decision-making and how to create and decide while delivering innovation in higher education. Questions This Episode Helps You Answer How does thinking like an architect help organizations make better strategic decisions? What makes flexibility essential in both physical spaces and organizational processes, and how can we intentionally design for it from the beginning? What elements create environments where good decisions emerge, and how can we support better decision-making outcomes? How do we determine whether physical space is the best solution for achieving our organizational goals, and what questions should we ask before investing in space? How can we think about buildings as adaptable platforms that support evolving human needs rather than fixed structures with predetermined uses? How might universities and colleges create meaningful connections between campus development and community growth that benefit both? What strategies help organizations balance the need for scholarly rigor with efficient administrative decision-making, and how can these different approaches work together effectively? Episode Highlights [00:00] Introduction and background on Adam Griff [01:38] How architectural thinking shapes strategic problem-solving [04:17] Managing diverse stakeholders in higher education contexts [05:35] Understanding people’s needs versus asking for solutions [07:31] Orchestrating organizational decision-making [09:13] The importance of decision-making culture in institutions [11:20] Building trust and managing participation in decisions [14:15] Creating shared understanding of evidence and good decisions [17:04] Balancing organizational conditions with decision quality [19:38] Making decisions with incomplete information [21:36] Academic versus administrative approaches to decisions [24:40] Rethinking flexibility in organizational strategy [25:25] Space as a medium for service delivery [26:51] Designing buildings as platforms for adaptation [29:14] Lifecycle costs and sustainable building design [30:48] Integration of campus and community development [33:31] Responding to demographic changes in higher education [35:33] Finding what is "uniquely possible" for institutions [39:12] Moving from master planning to scenario-based "playbooks" [41:09] Closing thoughts and connecting with Adam Questions to Help You Go Deeper Learning How does architectural thinking about constraints and systems change your approach to organizational challenges? What surprised you about our discussion of decision-making quality? Why? Leading How might you redesign decision-making environments in your organization? What would change if you approached strategic planning as creating a playbook rather than a rigid strategic plan? Applying What's one small experiment you could run next week to improve your team's decision-making space? Choose a current project or challenge. How might it benefit from thinking about systems and constraints like an architect? Practicing How will you incorporate the "Is space the right medium?" question into your solution development process? What is one idea from the episode that you will apply in the next two two weeks? Guest Resources Adam on LinkedIn Adam on Academia Gamification: How to Play Gensler Gensler Research & Insights Stewart Brand's "How Buildings Learn" The High Line, NYC Higher education demographic/enrollment cliff Scenario planning methodologies COM-B behavior change model Stranded assets Resources I Recommend DT101 Episodes Radical Participatory Design + Relationships in Complex Systems Inclusive Design with Victor Udoewa — DT101 E127 Talk to the Elephant: Design Learning for Behavior Change with Julie Dirksen — DT101 E131 Healthcare Design: Evidence-based, Business Fluent, and Change Prepared with Matt Van Der Tuyn — DT101 E140 Books Brown, Peter C., Henry L. Roediger, and Mark A. McDaniel. Make It Stick: The Science of Successful Learning. Cambridge, Mass: The Belknap Press of Harvard University Press, 2014. -- Orchestrating good decisions requires understanding how people learn. Before people can decide about something new they must learn the information they need to know to make a good decision and what constitutes a good decision in this context. Read chapter 8. Ariely, Dan. Predictably Irrational:...
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    45 分

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