Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. 

To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collective experiences from the Insight Management Academy, a leading organization focused on corporate insights training and best practices based out of London, UK. 

In this episode, James talks about common issues corporate insights face and how to address them: 

• How to ensure research is stored and presented in context to build a knowledge base
• How to show ROI on research within an organization
• The value of commerciality--the craft of implementing research into business processes

You can get a FREE executive summary of the book by emailing stephen@diggingforinsights.com

In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including: 

• Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brand
• Career Story: Jeanine shares a candid perspective, especially for why she was chosen as VP
• Sponsorship vs. Mentorship: How others can advocate for your career progression
• The Future of Insights: What will research methods, org structure and skillsets look like?

There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at stephen@diggingforinsights.com to get your own copy. 

See the full show notes at diggingforinsights.com/25

As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time.  In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior. 

Book Discount

Amy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021.

Go to the link below and enter "diggingforinsights0621"
https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

In this episode we cover:

1. Focus on motivation
2. Identify ability blockers using the COM-B model
3. Use the 9 categories of interventions
4. Enable long term engagement through regular feedback
5. Leverage a social component to keep habits sticky

Show Notes

You can access show notes for this episode by visiting our website at diggingforinsights.com

https://diggingforinsights.com/24-amy-bucher-5-behavioral-design-tips/