In this episode of Digital Dominators, host Sooz Young and guest Amanda Webb explore the transformative power of Google Analytics in digital marketing.

Amanda shares her journey from a corporate gift seller to a digital marketing expert, emphasising the importance of data-driven decisions.

The conversation covers the challenges of navigating Google Analytics 4, the significance of understanding key metrics, and practical tips for creating content that resonates with target audiences.

Amanda introduces her ACEE framework for effective analytics, discusses the role of UTM tracking, and highlights the value of custom reports.

The episode concludes with actionable insights for marketers to leverage data for better business outcomes.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators and Google Analytics

02:13 Amanda Webb's Journey into Google Analytics

05:19 Understanding the Overwhelm of Google Analytics

10:27 Getting Started with Google Analytics

13:36 Creating Targeted Content for Your Audience

18:31 Key Metrics That Matter in Marketing

23:52 Real-Life Transformations Through Analytics

25:42 Analysing Conversion Rates

28:40 Setting Timeframes for Data Evaluation

29:34 Leveraging Social Media for Sales

31:37 The Importance of Analytics in Marketing

34:03 The ACE Framework for Data Analysis

37:11 Understanding UTM Tracking Links

45:31 Creating Custom Reports in Google Analytics

48:01 Key Tips for Effective Marketing Analytics

KEY TAKEAWAYS

– Google Analytics can transform your marketing strategy.

– Understanding your audience is key to effective content creation.

– Custom reports in Google Analytics save time and provide clarity.

– Regularly reviewing analytics helps in making informed decisions.

– UTM tracking is essential for understanding traffic sources.

– Focus on engagement metrics to gauge content effectiveness.

– Data should be treated as a valuable team member.

– Asking the right questions leads to better data insights.

– Analytics can help identify areas for improvement in marketing efforts.

– Don’t be afraid to dive into your data; start small.

RESOURCES SHARED

• https://spiderworking.com/create-custom-report/
• https://spiderworking.com/
• https://www.linkedin.com/in/amandawebbsocial/
• https://facebook.com/spiderworking
• https://instagram.com/spiderworking

In this episode of Digital Dominators, Sooz Young speaks with Caroline Laurenson, a pioneer in voice-first technology and founder of TL Tech Smart Home Solutions.

They discuss the transformative impact of conversational AI on daily living, particularly for vulnerable populations.

Caroline shares her journey from chemical engineering to tech innovation, emphasising the importance of empathy and inclusivity in technology design.

The conversation explores the challenges of user adoption, data privacy concerns, and the significance of local voices in AI development.

Caroline also introduces her book, What Can I Say to Alexa?, and the Kind Space app, which aims to enhance wellbeing through technology.

The episode concludes with practical tips for engaging with voice technologyin a more meaningful way.

EPISODES CHAPTERS

00:00 Introduction to Voice Technology and AI

02:09 Caroline's Journey from Engineering to Tech Innovation

06:50 Transitioning to Digital Solutions

10:16 Exploring the Book: What Can I Say to Alexa?

12:43 Understanding Technology and User Experience

16:33 Personalised Tech Solutions for Individuals

18:54 Demographic Differences in Technology Usage

20:30 Coaching Users on Voice Interaction

22:33 The Importance of Local Voices in Technology

25:11 Data, Privacy, and Community Engagement

27:41 Community Connection Through Technology

28:46 The Role of AI in Therapy

31:08 Introducing Kind Space: A Wellbeing App

33:28 Accessing Kind Space: A Seamless Experience

38:22 Data Insights and User Experience

44:15 Tips for Engaging with Voice Technology

KEY TAKEAWAYS

- Caroline Laurenson transitioned from chemical engineering to voice technology.

- Empathy and inclusivity are crucial in tech design.

- The Kind Space app supports mental well-being through daily check-ins.

- Voice technology can help vulnerable populations live more independently.

- Data privacy is a significant concern for users of voice technology.

- Local dialects and accents should be represented in AI training.

- Simplicity in technology is essential for user engagement.

- Accessibility in tech benefits everyone, not just those with disabilities.

- Community-driven solutions can fill gaps in local support services.

- Education on technology use is vital to reduce user anxiety.

RESOURCES SHARED

• https://tltechsmart.com/what-can-I-say-to-Alexa

In this episode of the Digital Dominators podcast, Sooz Young interviews Alexandra Forsyth, a cybersecurity expert and community builder. Alexandra shares her journey from hospitality to cybersecurity, discussing the challenges she faced, particularly as a woman in a male-dominated field.She emphasises the importance of community, networking, and personal branding in building a successful career. Alexandra also highlights the need for cybersecurity awareness among individuals and businesses, and the significance of training and collaboration in the industry. As she transitions into coaching, she aims to empower others to take charge of their careers and personal development.Episode Chapters00:00 Introduction to Cybersecurity and Community Building08:07 Transition from Hospitality to Cybersecurity16:43 Raising Cybersecurity Awareness27:22 The Future of Cybersecurity and AI Integration32:23 Navigating Global AI Regulations35:48 Keeping Up-to-Date in Cybersecurity37:29 The Importance of Networking and Attending Conferences39:21 Developing a Personal Brand43:22 The Journey to TEDx47:40 Coaching for Career Progression52:04 Embracing Failure and Seizing Opportunities57:29 Final Tips for SuccessKey TakeawaysAlexandra's journey into cybersecurity began during the COVID-19 pandemic.

She faced significant rejection before securing her first role in threat intelligence.

Community and networking are vital for success in cybersecurity.

Women in cybersecurity offer unique perspectives and emotional intelligence to the field.

Raising cybersecurity awareness begins with understanding the fundamentals.

Businesses must prioritise cybersecurity as a core element of their operations.

Interactive training helps boost employee engagement with cybersecurity practices.

The future of cybersecurity will emphasise resilience and collaboration.

Staying up-to-date in cybersecurity demands continuous learning and networking.

Personal branding is a long-term endeavour, built through relationships and knowledge-sharing.www.alexandra-forsyth.com

www.alexandra-forsyth.com/podcast

www.instagram.com/alexandraforsythofficial

www.linkedin.com/alexandraforsyth

In this conversation, Emeka Ebeniro discusses the

transformative power of AI and automation for small business

owners.

He emphasises how AI can serve as an assistant, helping

entrepreneurs streamline their processes, reclaim their time, and increase sales without the need for a large team or extensive technical knowledge.

Emeka shares his personal journey into the world of AI and automation, explaining the importance of understanding sales funnels and customer touch- points.

He also provides practical tips for implementing AI automation in business, highlighting the need for a clear strategy and the right tools to achieve desired outcomes.

Episode Chapters

00:00 – The Power of AI for Small Businesses

05:52 – Emeka’s Journey into AI and Automation

11:56 – Understanding Sales Funnels and Customer

Engagement

18:10 – Simplifying Customer Onboarding and Automation

33:05 – Building Rapport and Customer Relationships

39:27 – The Importance of Email Lists

42:12 – Integrating AI into Business Automation

53:24 – Tips for Implementing AI Automation

Key Takeaways

AI can help small business owners reclaim valuable time.

Automation enables businesses to run efficiently without a

large team.

Understanding your sales funnel is vital for customer

engagement.

Nurturing leads through email marketing boosts conversion

rates.

AI can operate 24/7, supporting your business even when

you’re offline.

Automation tools significantly reduce repetitive tasks.

It’s important to analyse current operations to identify gaps.

Hiring an expert can simplify the setup of your tech stack.

AI and automation can democratise access to technology for

small businesses.

Building rapport with customers is essential for long-term

success.

Free offer - Profitable Facebook Ads Checklist at his website https://treliondigital.com/

Welcome to Digital Dominators - the podcast where we break down the skills, stories, and systems that help you thrive in the digital age.

In this episode, I’m joined by Jules White, founder of The Website Success Hub, who helps women turn their websites into their hardest-working employee.

From beauty therapist to SEO strategist, Jules shares practical insights into making your website visible and valuable. We explore small tweaks that make a big impact, how to optimise your site for Google, and the mindset shift that turns a passive online brochure into a powerful sales engine.

If SEO has ever made your eyes glaze over – don’t worry. Jules breaks it down with clarity, humour, and a no-fluff approach that makes it all click.

👇 In this episode

• What it really means to be visible online

• The difference between service pages and blog posts

• Choosing the right website builder for your business

• How to start keyword research (without losing your mind)

• Using Google tools like Business Profile and Merchant Centre

• Conversion tips to turn browsers into buyers

  
  

:🧰 Resources Mentioned:

• • Google Business Profile
• • Google Merchant Centre
  • Website Success Hub
  • Jules Podcast

  
  

  🔑 Key Quote:

  “Your website should be your hardest-working employee.”

  
  

  🎧 Chapters:

  00:00 – Intro to Website Visibility

  02:28 – Jules’ Journey into Strategy

  05:46 – SEO Basics

  09:40 – Website Builders

  21:07 – Website SEO Tips

  22:55 – Pages vs Blog Posts

  26:19 – Keyword Research

  33:39 – Google Tools & Marketing

  39:47 – Building a Strong Web Presence

  45:25 – Conversion & User Experience

  
  

  👉 Like what you hear?

  Follow the podcast, share with a fellow business owner, and leave a review.

  Learn more at technologycoachingonline.com