Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.

We discuss:

• Why Jaguar’s rebrand campaign failed to connect
• The downfall of data-driven strategy without creative clarity
• What brands should consider before pivoting away from heritage
• How HBO Max reversed a similar misstep
• Predictions for Jaguar’s next move

This is a cautionary tale for any marketing team or agency chasing reinvention without respect for brand legacy. If you’re in branding, advertising, or creative strategy, this one is for you.

Hosted by:

James Walker – Managing Director at WHD

Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.

We cover:

- What AI Overviews are and how they appear in search results

- Why click-through rates are plummeting

- What types of keywords are affected (and which aren’t)

- How to optimise your content for answer-driven queries

- Whether SEO is still worth the investment

- The role of local SEO and authority signals

- Real examples from clients seeing both drops and recoveries

60% of searches now result in zero clicks
47% of all Google searches are showing AI overviews

If SEO is part of your marketing strategy, this episode is essential.

Subscribe for weekly episodes on digital marketing trends, tools, and tactics for business owners, marketers, and eCommerce leaders.

Hosted by:
James Walker – Managing Director at WHD
Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.

• Unilever owns countless FMCG products from personal care items to foods
• Traditional brand advertising is becoming less effective at building consumer trust
• The company is now working with influencers like Sophie Hinchcliffe to reach consumers
• This signals a major industry trend toward personalized, relatable content
• A blended approach of traditional and digital channels with user-generated content is showing good results
• Even the biggest spenders on traditional advertising are finding they need to invest more in social channels
• Brand studies are showing insufficient lift from traditional advertising alone

Thanks for tuning in to Brand News Today!

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous