In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

• The biggest mistakes marketers make in attribution

• How to create a measurement strategy that drives ROI

• The "Five Forces" framework for decoding your customer journey

• Why relying on ad platform data is risky

• How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan

In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.

We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.

You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel content

Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.

Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.

Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.