• Digital Marketing from the Trenches Live at the Hive

  • 著者： Dan Nedelko
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Digital Marketing from the Trenches Live at the Hive

著者： Dan Nedelko
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  • Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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  • Building Company Culture for Remote Teams

    Building Company Culture for Remote Teams
    2024/10/13
    Do you find that daily life in a remote setting lacks the necessary communication to function effectively as a team? Having a positive corporate culture is key to any company's success. When everyone works together to create a better experience in the workplace, it brings better results for the business and the team. Joining us on this week's Live is our special guest, Kate Went. Kate is the Marketing Manager at ScarlettAbbott. working alongside the business development team, helping to share the projects and results her team deliver for organizations around the world. With a decade spent working in marketing and communications for the healthcare, construction, and legal sectors, Kate has honed her experience across the full marketing mix, on and offline. Simple tips and tricks to improve hybrid and remote team building. Try to ask your employees what they want - in which environment they are comfortable? There are many ways to create online communication such as Linkedin and online forums. Create a lot of security to ensure all your data is protected online. How to make everyone comfortable in remote environments? A way to make your team comfortable is to ensure that they are connected even if they are working remotely. Ensure that you are able to notice signs of distress. Try to focus on outputs, not processes. What is the role of leadership? As a business, ensure you have authentic leadership visibility. Successful remote leaders understand they need to take a different approach to make things happen. Ensure you use collaborative, communicative approaches to improve accountability and transparency. Responsibilities of the team Try to delegate proper responsibilities to the team according to their skills and knowledge. Ensure you have a collaborative approach to work. It is important to have a rough framework for the year and then try to work around it by understanding the problems of the clients. Try to simplify that down into the content showcase really easily and quickly what problems we can solve. How culture is like an unspoken contract? Perhaps the most critical aspect of hybrid work is creating a digital workspace that enables all employees to work together from anywhere. Collaboration is a key cornerstone of hybrid work culture, and it’s a great place to start. Your digital workspace is essential to making sure remote workers don’t feel isolated from their team or that office workers aren’t getting more opportunities. All of this equates to happier employees, less turnover, and more productivity — critical foundations for a solid workplace culture. Thats' wrap! We'd like to thank Kate Went for ScarlettAbbott for joining us on this episode of Live at the Hive. We hope you enjoyed reading the blog. If you’re looking for more great content, check out some of our other reads below: How to Sell Complex B2B Solutions and Foster Relationships Unlocking the Power of Automation to Scale Content Creation Email Isn’t Dead, The Way We Think About It Is
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    1分未満
  • Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories

    Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories
    2024/10/01
    We're back with a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds. Reddit is a gold-mine of "subreddits" or communities created around any topic imaginable. Members ask some of the best and worst questions from very active communities. In today's episode of Digital Marketing from the Trenches, we're featuring some of the best Reddit Sales and Marketing Stories from the following subreddits: /r/sales/ (354K Members)/r/advertising (190K Members)/r/LinkedInLunatics/ (665K Members)/r/B2B_sales/ (7.2K Members)/r/marketing/ (1.4M Members)/r/AskMarketing/ (66K Members) Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including: Worst Meeting Ever! (Sales) Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing) I'm told to do 100% ABM messaging. I'm in Sales, Not Marketing and I'm going to fail. (ABM) LinkedIn Lunatics! Answering your own comments with a comment. Winning the Lottery vs 100,000 LinkedIn Followers. His divorce was the worst job he ever had so he added it to his resume. His wife got pregnant by another man. He learned 9 things about B2B from that experience. Key Takeaways Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies. Don't just tell salespeople to do ABM if they have no experience with it - work together to integrate their existing successful tactics. Understand the client's true needs and set expectations properly. Keep in regular contact with clients/prospects to avoid misalignment. Don't be afraid to push back respectfully on leadership decisions that don't align with data/strategy. Key Podcast Moments The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation. An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful. Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement. Watch Digital Marketing from the Trenches on YouTube https://www.youtube.com/watch?v=vMSzOrbpEb8 We're an Account Based Marketing Agency specializing in Sales and Marketing Alignment for Mid-Market businesses. Our Grow Programs are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We're also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing. If you enjoyed this, don't forget to subscribe to Digital Marketing from the Trenches using the handy links below, wherever you listen to your podcasts. Read the Complete Podcast Transcript Dan Nedelko 0:00And in 321, Hi Joseph DellaVecchia 0:05everyone. Welcome to sales Reddit stories. I'm Joe, he's Dan, and today we're going to be reading some of the most relatable sales and marketing stories from Reddit. This is a new segment, a part of live at the hive digital marketing from the trenches here at honeypot marketing. Dan, how are you today? I'm good. Joe, I'm good. I've been very excited for this episode ever since we talked about setting this up. Since Reddit is probably one of my favorite websites in the world to go visit on a regular basis. It's a true treasure trove. Anything you want to find on the internet, you'll find on Reddit, any interest, any genre it exists, Dan Nedelko 0:43it's true. It's true. And let's be honest,
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    59 分
  • Account Based Marketing for B2B Sales Teams – An Introduction

    Account Based Marketing for B2B Sales Teams – An Introduction
    2024/09/18
    In the latest episode of Live at the Hive, hosts Dan and Joe dive into the essentials of Account Based Marketing (ABM) and its impact on business growth. As a strategic tool, ABM helps businesses target high-value accounts by aligning sales and marketing efforts. Here, we'll summarize key points discussed in this insightful podcast and explore how you can implement an effective ABM strategy to boost your B2B sales. Understanding Account Based Marketing (ABM) ABM is a focused growth strategy that uses marketing resources to engage a specific set of high-value accounts. Unlike traditional broad-spectrum marketing methods, ABM involves creating personalized campaigns tailored to individual accounts or small groups of accounts. This approach ensures that marketing efforts are directed towards the most promising leads, resulting in higher conversion rates and stronger customer relationships. Key Elements of Account Based Marketing 1. Aligning Sales and Marketing The success of ABM hinges on the seamless alignment of sales and marketing teams. Effective communication between these departments is crucial. Sales teams provide insights on successful deal closures and potential leads, while marketing creates content and campaigns based on this information. This collaboration ensures that messaging is consistent and targeted. 2. Defining Target Accounts Identify and prioritize high-value accounts that are most likely to benefit from your product or service. Focus on understanding their specific needs and pain points. This helps in creating tailored marketing strategies. Engaging with these target accounts can involve personalized emails, customized content, and strategic outreach activities. 3. Leveraging Technology Implementing the right technology is essential for an efficient ABM strategy. Use Customer Relationship Management (CRM) software and marketing automation tools to track engagement, manage workflows, and score leads. These tools help in moving prospects seamlessly through the sales funnel, from initial awareness to closing the deal. Strategies for Effective Account Based Marketing Create High-Quality Content Your content should provide value to your targeted accounts at every stage of the buyer's journey. Offer in-depth insights, industry-specific reports, and thought leadership pieces that address their unique challenges. Ensure that your content is not only informative but also engaging and easily accessible. Nurture Leads and Build Relationships Lead nurturing plays a crucial role in ABM. Use a combination of email marketing, social media engagement, and personalized messages to keep your prospects interested. Regularly update them with relevant information and demonstrate your expertise, helping to build trust and credibility over time. In addition to these strategies, video content can significantly enhance your lead nurturing efforts. Videos provide a dynamic and engaging way to present valuable information, keeping prospects more engaged. With an easy-to-use video maker, you can create personalized videos that deliver your message effectively and help build stronger connections with your audience. Utilize Traditional Sales Techniques Don’t overlook the effectiveness of traditional sales tactics such as cold calling, warm calling, and attending networking events or conferences. These methods help in building personal connections and can lead to valuable face-to-face interactions with potential clients. Getting Started with Account Based Marketing Implementing an effective ABM strategy can transform your sales and marketing efforts, leading to higher engagement and conversion rates. By aligning your teams, defining target accounts, and leveraging the right technology, you can ensure that your marketing efforts are focused on the most promising opportunities. Remember, successful ABM is about building meaningful relationships with your clients and providing them ...
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    53 分

あらすじ・解説

Welcome to Digital Marketing from the Trenches, the Weekly Podcast, Facebook Live, Twitter Live, Twitch, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What’s New and What’s Working in the world of Digital Marketing arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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