Hey everyone, Michelle Kline here, host of the DogCo Secrets Podcast and founder of DogCo Launch, where I help pet care companies grow and scale sustainably.

In today’s episode, I’m diving into one of the most important mindset shifts you can make as a business owner: stop chasing shiny marketing tactics and start going deeper into what you’ve already committed to. This episode is a call to action for pet business owners who feel stuck in a cycle of starting and stopping new strategies before they’ve had a real chance to work.

We’re talking about how depth creates mastery, how 90-day sprints can change everything, and why most businesses quit way too early. If you’ve ever said, “I tried that and it didn’t work,” this episode is for you. I’ll share what I’ve learned in my own business journey and lay out a game plan for how to go from inconsistent growth to building real traction with your marketing.

Let’s stop spinning our wheels and start seeing results by going deeper, not wider.

🎟️ Want to take your strategy even further?

Join us at the DogCo Business Summit happening September 26–28 in Winston-Salem, NC. In-person and digital tickets are available now at:

👉 https://dogcosummit.com

Key Takeaways:

• Why most marketing “failures” are just unfinished experiments
• The power of 90-day marketing sprints
• What happens when you stop switching strategies and start improving them
• How to analyze your data and refine your process over time
• Volume and depth: the secret combo most people ignore

Thanks for listening to this week’s Hot Tip. If you loved it, don’t forget to follow, rate, and share with a friend in the pet care space. I’m cheering you on every step of the way. Let’s do this.

Ever feel like you’re on the edge but don’t know if it’s burnout or just the next level? In this episode, I get personal. I’m pulling back the curtain on some of the hardest seasons of my professional life, from my years in social work to the aftermath of the pandemic while running my pet care business. We’re talking real burnout: the signs, the sneaky symptoms, and the mindset shifts that saved me.

I also walk through what I’ve learned in my journey as a founder and business coach: how to spot the difference between healthy overwhelm and burnout, and how to make empowered decisions before you’re deep in the crash zone.

If you’ve ever had the thought, “Am I just tired, or is this unsustainable?” this one’s for you.

And hey, if you’re a pet care business owner wanting to level up (without burning out), make sure to grab your ticket for the DogCo Business Summit, happening Sept 26-28 in Winston-Salem, NC. Digital tickets are now available!

👉 Get your ticket: https://dogcosummit.com

📝 What You’ll Take Away:
• How to recognize the early signs of burnout
• Four ways I knew I had hit my personal wall
• Tactics to recover without blowing up your business
• The mindset shift that changed everything
• How to build sustainable rhythms at higher altitudes

⏰Timestamps:
00:00 – Welcome and intro to burnout
01:00 – When burnout feels sneaky
02:00 – My two major burnout seasons
04:00 – Burnout after the pandemic
05:30 – The line between growth and collapse
07:00 – Four signs I was burning out
10:00 – Emotional reactivity as a warning
13:00 – Four ways I now manage burnout
15:30 – The glass vs. plastic metaphor
18:00 – Better strategies for handling stress
19:30 – The power of mindset and choosing your life

👉 Subscribe for more weekly business insights
🎧 Listen on Apple Podcasts & Spotify
📲 Follow @michelleckline on Instagram
💬 Comment below if this resonated with you

Welcome back to your Friday Hot Tip! In this episode, I’m breaking down three of the most practical, boots-on-the-ground marketing strategies that helped me (and my clients) saturate a specific service area with brand visibility.

If you’re running an in-home pet care company, you know that location matters. That’s why today we’re talking about how to make your brand pop in the exact neighborhoods you want to dominate.

I’ll walk you through how to use flyers, yard signs, and car magnets in strategic, intentional ways to get the most out of your print materials. These aren’t just nice-to-haves - they’re powerful, proven tools when deployed correctly.

We’ll also cover design principles, location tips, how to avoid wasting time and energy, and how to convert eyeballs into long-term clients.

Whether you’re new to physical marketing or want to optimize what you’ve already got going, this episode is loaded with tactical tips that will give you more traction in less time.

💥 Key Takeaways

• Keep it simple - people only glance at flyers for 3 seconds

• Don’t overload your signs - make your message instantly readable

• Car magnets are low-cost, high-visibility tools when used well

• Hyper-target one area at a time - don’t scatter your efforts

• Always loop your offline efforts back into your social media presence

🎟️ Come meet me in person (or online!)

Join me at the DogCo Business Summit in Winston-Salem, NC - September 26–28, 2025. We’ve just launched digital tickets!

Grab yours here: https://dogcosummit.com

📌 Mentioned Strategies

• Flyers (where to hang them, how to design them)

• Yard signs (minimal copy, high contrast)

• Car magnets (addressing common hesitations and risks)

• Social media synergy with local businesses

• Picking one neighborhood to saturate at a time

💬 If this episode helped you, consider sharing it with a fellow pet business owner. A rising tide lifts all boats. Cheering you on, always!