What comes to mind when someone says, “Sturgis”? As in, the annual motorcycle rally set in the South Dakota city of the same name. If you’re Mark Long, host of “Driven to Ride,” you know only what you’ve read or been told. See, before this year, Mark had never been to Sturgis, never mind the rally. So this past August, he packed his bags and pointed the headlight of his Yamaha XSR900 toward Mount Rushmore.

Among the half-a-million rally attendees, some, like Mark, are wide-eyed newbies. Take it from Richard Worsham, co-founder of Janus Motorcycles: “Driving through Sturgis at night, it’s wild—bikes back to back.” Others, like Zach Parham, president and CEO of Comoto Holdings, have been coming to the Black Hills for decades. “I rode my first time on my own bike when I was 16,” he says. “This is my 29th year.”

Long relates his own adventure, with insights from Worsham, Parham, photographer Michael Lichter, YouTube star “Doodle on a Motorcycle,” and others, including Cody Ertman, media and PR manager at the Legendary Sturgis Buffalo Chip, known as “The Best Party Anywhere.” He says, “If I wasn’t working at ‘The Chip,’ I would definitely be one of those people who came every year. It’s such a cool experience.”

The Buffalo Chip

Janus Motorcycles

Official Sturgis Website

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Keith Keller ventured from the U.S. to the Cayman Islands to experience first-hand the spectacular diving and snorkeling for which the British overseas territory located in the western Caribbean Sea is known, and he stayed for the motorcycling. That description may seem odd to dyed-in-the-wool riders, since Grand Cayman, the largest of the three islands, only encompasses 75 square miles—not exactly tailor-made for touring.

On this episode of the “Driven to Ride” podcast, show host Mark Long interviews Keller, a California native whom he met while vacationing on Grand Cayman. A lifelong motorcyclist, Keller owns Cayman Custom Cycles, a “one-stop shop for all things motorcycle in Grand Cayman.” He also operates “Cayman Islands Motorcycle Tours,” which offers a lap of the island from the seat of a late-model Harley-Davidson Big Twin.

Keller is a staunch advocate for the local motorcycling community and the founder of the Cayman Islands Motorcycle Riders Association—don’t call it a “club.” The tours themselves are relaxed affairs, as Long can vouch, with Keller leading from the front, albeit on the left side of the road, which is the rule of law in the Caymans. Figure 90 miles round trip. “But,” Keller says proudly, “you see the whole island.”

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True story: “Driven to Ride” host Mark Long booked a Kawasaki Vulcan S through Riders Share for the MotoGP race weekend at Circuit of The Americas. Upon arrival in Austin, Texas, he went to the designated location to pick up the bike from owner Guillermo Cornejo. Turns out, Cornejo is the founder of Riders Share, said to be the largest motorcycle-sharing community in the world. What are the chances of that happening?

Wait, there’s more. The Kawasaki was only available for Long to use that weekend because Cornejo forgot to pause his motorcycle listing on the Riders Share website. Stranded without his usual two-wheel transportation, he was forced to Uber to COTA. “It was a terrible mistake,” admitted Cornejo, adding, “but I still made more money on Riders Share than I spent on Uber.” All’s well that ends well, right?

On this episode of “Driven to Ride,” Cornejo explains why booking a motorcycle through Riders Share can be easier and more cost-effective than renting one from a national agency or even a local brick-and-mortar dealer. Is Riders Share the right choice for your motorcycle-rental needs? Listen to this episode and decide for yourself. Perhaps, like Mark, you might even meet the owner of the company.

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