In this episode of Scaling Expertise, I’m sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.

Key Takeaways from the Episode:

• Branding vs. Marketing: Branding is about defining how others perceive you, while marketing is how you communicate that brand. Without a clear brand, what are you marketing?
• Personal vs. Business Brand: For small businesses, personal and business branding often overlap. Suzanne explains how to align your unique traits with your business values.
• The Power of Niching: Scaling isn’t about doing more—it’s about focusing on a niche. The more specific you are, the bigger your opportunities become.

Want to dive deeper?

Check out Suzanne’s Personal Brand Presence course at personalbrandpresence.com or learn more about her work at brandascension.com.

I loved this conversation and hope it inspires you to define your brand and scale with clarity!

More About Our Guest:

For 30 years, Suzanne has been inspiring and driving personal & organizational brand alignment through internal brand definition, stakeholder engagement, process & customer service alignment.

Suzanne is co-pioneer of the proven, step-by-step, Brand DNA methodology & transports her clients & audiences into a refreshingly brand-conscious, authentic and inspiring way of being.

As co-author of Brand DNA: Uncover Your Unique Genetic Code for Competitive Advantage, & author of Personal Brand Clarity, she is helping to pave the ‘alignment highway’ for business growth through conscious, internal brand definition and coherence. As a dynamic, high-energy speaker and certified trainer in accelerated learning methodologies, Suzanne is leading business growth with advocacy, intention, engagement & purpose.

Connect with Our Guest:

• Website
• LinkedIn

Charity: Sue's Gift

Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.

LinkedIn: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Paphos by Mountaineer

A Team Dklutr production