Rob Smith is a visionary futurist and changemaker who thrives at the intersection of free enterprise and humanity. As a third-generation Native American from the Ojibwa tribe, Rob founded The Phluid Project to honor the Two Spirit leaders of the past and present, creating a gender-free fashion brand rooted in activism, community, and self-expression.

With 30 years of experience leading iconic brands like Macy’s, Levi’s, Nike, and Victoria’s Secret, Rob coupled his career expertise with a lifelong passion for human rights and social equality. Through The Phluid Project, he’s pioneered a movement that challenges societal labels, advocating for authenticity and freedom beyond binaries.

In addition to fashion, The Phluid Project extends into education and training through its Gender Expansive Certification, helping companies embrace new generations as both consumers and workforce leaders. Rob’s work is driven by a deep commitment to creating an inclusive future where everyone is empowered to be their true self.

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In our conversation, Rob Smith, founder of the Fluid Project, shared his passion for breaking down traditional boundaries in fashion and identity. With a background as Chief Product Officer for brands like Levi’s and Nike, Rob brings a unique perspective on why the retail industry needs to evolve beyond rigid gender norms.

Rob's work is a mission to create a more inclusive world. He believes that by moving beyond binary frameworks, we can foster deeper self-expression and connection

Rob advocates for collections that prioritize function and intention—whether casual, professional, or celebratory—rather than dividing by gender.

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Key Takeaways:

• How retail can evolve beyond gender norms to foster self-expression
• How brands can meet the growing demand for inclusivity
• Why community and connection are key to driving change
• How courage fuels innovation in both business and identity

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Links & Resources:
FREE PDF: Going Deeper
www.thephluidproject.com
www.robertgarrettsmith.com
www.linkedin.com/in/robsmith-thephluidproject

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