• E259 | Identifying Your Ideal Customer Profile: A Data-Driven Approach with Goodfit's CEO Harrison Rose

  • 2024/08/21
  • 再生時間： 44 分
  • ポッドキャスト

E259 | Identifying Your Ideal Customer Profile: A Data-Driven Approach with Goodfit's CEO Harrison Rose

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  • サマリー

  • Today on the show we have Harrison Rose, CEO and Co-founder of GoodFit.

    In this episode, Harrison shares his journey from founding Paddle, a revenue delivery platform for B2B SaaS, to starting GoodFit, a company that helps businesses identify the right customers at the right time with the right message.

    We dive deep into the importance of identifying your Ideal Customer Profile (ICP) and how data-driven approaches can refine this process. Harrison discusses the key factors to consider when defining your ICP, how to leverage data to prioritize the best-fit customers, and the impact of these strategies on churn and retention.

    Mentioned Resources

    • GoodFit
    • Paddle
    • Gartner
    • ChatGPT
    • BuiltWith
    • Alipay
    • Rahul Vohra
    • ShowCode
    • David Darmanin
    • Hotjar
    • Segment
    • Drift
    • Bose


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

    Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
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あらすじ・解説

Today on the show we have Harrison Rose, CEO and Co-founder of GoodFit.

In this episode, Harrison shares his journey from founding Paddle, a revenue delivery platform for B2B SaaS, to starting GoodFit, a company that helps businesses identify the right customers at the right time with the right message.

We dive deep into the importance of identifying your Ideal Customer Profile (ICP) and how data-driven approaches can refine this process. Harrison discusses the key factors to consider when defining your ICP, how to leverage data to prioritize the best-fit customers, and the impact of these strategies on churn and retention.

Mentioned Resources

  • GoodFit
  • Paddle
  • Gartner
  • ChatGPT
  • BuiltWith
  • Alipay
  • Rahul Vohra
  • ShowCode
  • David Darmanin
  • Hotjar
  • Segment
  • Drift
  • Bose


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
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