E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult
2025/02/05
再生時間： 50 分
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E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult

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サマリー
Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse.
In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients.
We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons learned from multiple pivots along the way.
We wrapped up by discussing the complexities of scaling a SaaS business while bootstrapped, including how to align product, marketing, and sales when shifting to a new customer segment.
Mentioned Resources
Agorapulse
Episode 44 | Challenges tackling SMB churn and how to overcome them

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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あらすじ・解説

Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse.

In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients.

We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons learned from multiple pivots along the way.

We wrapped up by discussing the complexities of scaling a SaaS business while bootstrapped, including how to align product, marketing, and sales when shifting to a new customer segment.

Mentioned Resources

Agorapulse
Episode 44 | Challenges tackling SMB churn and how to overcome them

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

続きを読む一部表示