• E432: Interview with Maria Shestakova from Apifonica

  • 2024/09/19
  • 再生時間： 35 分
  • ポッドキャスト

E432: Interview with Maria Shestakova from Apifonica

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  • サマリー

  • In this episode, we dive deep into the world of marketing with Maria Shestakova, Chief Marketing Officer at Apifonica Genius.

    Maria shares her journey in marketing and offers valuable insights on go-to-market strategies, demand generation, and product marketing. She emphasizes the importance of understanding your target audience and testing different approaches.

    Key topics covered include:

    • Designing go-to-market experiments

    • Marketing to existing vs. new customers

    • Capturing buyer personas and pain points

    • Effective channels for lead generation

    • Aligning product marketing with sales

    Maria also provides advice for young marketers and startups, stressing the value of practical experience, continuous learning, and experimentation.

    This episode is packed with actionable tips for marketers at all levels, from beginners to seasoned professionals.
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あらすじ・解説

In this episode, we dive deep into the world of marketing with Maria Shestakova, Chief Marketing Officer at Apifonica Genius.

Maria shares her journey in marketing and offers valuable insights on go-to-market strategies, demand generation, and product marketing. She emphasizes the importance of understanding your target audience and testing different approaches.

Key topics covered include:

  • Designing go-to-market experiments

  • Marketing to existing vs. new customers

  • Capturing buyer personas and pain points

  • Effective channels for lead generation

  • Aligning product marketing with sales

Maria also provides advice for young marketers and startups, stressing the value of practical experience, continuous learning, and experimentation.

This episode is packed with actionable tips for marketers at all levels, from beginners to seasoned professionals.
マーケティング 経済学
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