In the latest episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn explored the transformative role of digital experiences in trade shows and corporate events.

Joined by digital strategist Tyson Vasapoli of Blue Hive Exhibits, they uncovered key insights on how digital elements can enhance storytelling, capture attendee interest, and provide valuable data.

Digital is More Than Just Screens

From LED walls to interactive touchpoints, every exhibit today has a digital component.

But as Tyson pointed out, it’s not about technology for technology’s sake—it’s about integrating digital elements that enhance the storytelling process and create meaningful engagement.

Create Moments of Awe and Wonder

Great digital experiences captivate audiences by tapping into emotions like awe and curiosity.

Tyson shared how an early fascination with Jurassic Park led him to explore digital storytelling, emphasizing the power of immersive and unexpected moments in booth design.

Use Digital to Extend Event Lifecycles

Events shouldn’t end when the lights go down.

Digital platforms, such as microsites and interactive content, allow attendees to stay engaged before, during, and after the event—providing continuous touchpoints that build long-term relationships.

Leverage Data to Optimize Engagement

Interactive displays don’t just engage attendees—they collect invaluable insights.

Through heat maps and touch interactions, event planners can analyze which content resonated most, helping refine strategies for future activations.

Blend Physical and Digital for Maximum Impact

One of Blue Hive’s standout activations combined a high-tech interactive experience with a simple, tactile element—ping pong balls.

Attendees selected a color-coded ball that reflected their interests, allowing exhibitors to capture organic engagement in a fun and seamless way.

The conversation reinforced the importance of strategic digital integration in events.

It’s not about adding flashy screens—it’s about crafting thoughtful, interactive experiences that resonate with attendees and leave a lasting impression.

As the industry evolves, embracing digital in a way that feels natural and purposeful will be key to driving event success.

This Show is sponsored by Blue Hive

Check out our Live Show Events here: Event Marketer's Toolbox Live Show

Subscribe to our Newsletter: Event Marketer's Toolbox Newsletter