In this episode of Event Marketer’s Toolbox, Adam Centamore of Eat, Drink, Learn joined Chris Dunn & Caitlin Carey to explore how culinary experiences can elevate corporate events.

Adam shared his expertise in designing intentional food and beverage moments that go beyond just serving meals—they create connection, engagement, and storytelling opportunities.

Start with the Event’s Purpose

Every great culinary experience starts with understanding the event’s goals.

Is the food meant to reinforce a brand message? Provide a moment of relaxation between seminars? Encourage networking?

Adam emphasizes that asking the right questions upfront helps shape an experience that aligns with the bigger picture rather than just filling a slot in the schedule.

Storytelling Through Food

Attendees connect more deeply with a meal when they know the story behind it.

Adam focuses on highlighting the farmers, artisans, and producers who make the ingredients special.

Whether it’s a small-batch cheese maker or a winemaker using sustainable practices, these stories create an emotional connection that transforms eating into an experience.

Interactive Culinary Engagements

Instead of passive dining, interactive elements can turn food into a team-building opportunity.

Adam shared examples like charcuterie board competitions, where teams design their own display based on artistic principles, or trivia-based wine and cheese tastings that get attendees talking and thinking together.

These activities drive engagement and create memorable moments.

The Shift Away from Alcohol-Heavy Events

More corporate gatherings are embracing non-alcoholic beverage options as health-conscious trends rise.

Adam discussed how creative mocktails, tea pairings, and coffee cuppings are replacing traditional cocktail hours, giving attendees more inclusive options while still maintaining the elegance and complexity of a well-crafted drink.

Food as a Trade Show & Event Activation Tool

Attracting attendees to a trade show booth or branded activation is always a challenge, but food is an instant conversation starter.

Adam explained how strategically placed chocolate tastings, locally sourced food offerings, and customized culinary experiences can draw people in and connect them with a company’s story in a more engaging way.

This episode highlighted how food can be much more than a catering decision—it can be a powerful engagement tool when approached with strategy and creativity.

Whether you're hosting a small corporate retreat or a large-scale trade show activation, integrating culinary experiences that are intentional, interactive, and meaningful will leave a lasting impact on attendees.

Watch the full episode for more insights from Adam Centamore!

This Show is sponsored by Blue Hive

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