• EP: 11 | Using PR to Grow Your Charity

  • 2021/02/18
  • 再生時間: 53 分
  • ポッドキャスト

EP: 11 | Using PR to Grow Your Charity

  • サマリー

  • From interning at Think Kindness with Brian over a decade ago to creating her own marketing firm, Jordanne Pallesen takes a quick break from her work to join the podcast. Learn what Marketing and PR mean in today's world and how best to contact Newsrooms even if you’re a teenager. In this episode, you’re sure to learn something new in regards to Marketing thanks to Jordanne’s decade worth of experience.

    Big Episode Take-A-Ways

    • What Jordanne Believe Marketing and PR is today
    • Where to focus in journalism first
    • How can you start to develop your story?
    • Getting in contact with newsrooms
    • Using the resources around you to contact newsrooms
    • Best way to introduce yourself to media
    • Mock Newsroom calls
    • What to tell Newsrooms when you get on the phone with them

    FOLLOW JORDANNE: @julepjordanne

    Things Mentioned in this episode

    Think Kindness
    Join CharityU
    CharityU Instagram:
    click here
    Jessie Funk Instagram:
    click here
    Brian Williams Instagram:
    click here
    Brian’s Charity on Instagram:
    click here

    Chapter Section

    2:42 Jessica’s experience on tv
    3:15 O’ryan example of being on TV
    4:18 Jordanne Intro
    7:14 What is PR and Marketing in her words
    8:35 Brian asks where should people focus first in journalism
    9:40 How can a teen start to develop their story
    13:26 Brian, Creating an avatar person
    14:46 Jordanne, Have your story and bio dialed in
    17:25 Jordanne, Explaining how to get it contact with the newsrooms
    18:43 Brian, What's the best way to make it easy for the newsroom to read about your story

    21:25 Media alert vs a press release
    25:17 Using your resources around you like your english teacher or Grammarly
    27:50 Take it in bite sized pieces finding 2 producers aa day
    28:32 Following up on emails
    30:15 Best way for teenagers to introduce themselves to newsrooms
    34:41 You have to put yourself out there
    36:31 Have to chase the no’s to get the yes
    39:11 Creating a media list
    40:36 Mock call example
    41:55 Jordanne feedback of the mock example
    42:44 What to tell the newsrooms when you get the on the phone
    44:41 Brian's mock call example
    46:10 Jordan’s feedback on Brian's Mock call
    48:05 Follow ups
    49:33 End Goodbyes
    50:48 Wrap Up


    続きを読む 一部表示

あらすじ・解説

From interning at Think Kindness with Brian over a decade ago to creating her own marketing firm, Jordanne Pallesen takes a quick break from her work to join the podcast. Learn what Marketing and PR mean in today's world and how best to contact Newsrooms even if you’re a teenager. In this episode, you’re sure to learn something new in regards to Marketing thanks to Jordanne’s decade worth of experience.

Big Episode Take-A-Ways

  • What Jordanne Believe Marketing and PR is today
  • Where to focus in journalism first
  • How can you start to develop your story?
  • Getting in contact with newsrooms
  • Using the resources around you to contact newsrooms
  • Best way to introduce yourself to media
  • Mock Newsroom calls
  • What to tell Newsrooms when you get on the phone with them

FOLLOW JORDANNE: @julepjordanne

Things Mentioned in this episode

Think Kindness
Join CharityU
CharityU Instagram:
click here
Jessie Funk Instagram:
click here
Brian Williams Instagram:
click here
Brian’s Charity on Instagram:
click here

Chapter Section

2:42 Jessica’s experience on tv
3:15 O’ryan example of being on TV
4:18 Jordanne Intro
7:14 What is PR and Marketing in her words
8:35 Brian asks where should people focus first in journalism
9:40 How can a teen start to develop their story
13:26 Brian, Creating an avatar person
14:46 Jordanne, Have your story and bio dialed in
17:25 Jordanne, Explaining how to get it contact with the newsrooms
18:43 Brian, What's the best way to make it easy for the newsroom to read about your story

21:25 Media alert vs a press release
25:17 Using your resources around you like your english teacher or Grammarly
27:50 Take it in bite sized pieces finding 2 producers aa day
28:32 Following up on emails
30:15 Best way for teenagers to introduce themselves to newsrooms
34:41 You have to put yourself out there
36:31 Have to chase the no’s to get the yes
39:11 Creating a media list
40:36 Mock call example
41:55 Jordanne feedback of the mock example
42:44 What to tell the newsrooms when you get the on the phone
44:41 Brian's mock call example
46:10 Jordan’s feedback on Brian's Mock call
48:05 Follow ups
49:33 End Goodbyes
50:48 Wrap Up


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