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サマリー
あらすじ・解説
From interning at Think Kindness with Brian over a decade ago to creating her own marketing firm, Jordanne Pallesen takes a quick break from her work to join the podcast. Learn what Marketing and PR mean in today's world and how best to contact Newsrooms even if you’re a teenager. In this episode, you’re sure to learn something new in regards to Marketing thanks to Jordanne’s decade worth of experience.
Big Episode Take-A-Ways
- What Jordanne Believe Marketing and PR is today
- Where to focus in journalism first
- How can you start to develop your story?
- Getting in contact with newsrooms
- Using the resources around you to contact newsrooms
- Best way to introduce yourself to media
- Mock Newsroom calls
- What to tell Newsrooms when you get on the phone with them
FOLLOW JORDANNE: @julepjordanne
Things Mentioned in this episode
Think Kindness
Join CharityU
CharityU Instagram: click here
Jessie Funk Instagram: click here
Brian Williams Instagram: click here
Brian’s Charity on Instagram: click here
Chapter Section
2:42 Jessica’s experience on tv
3:15 O’ryan example of being on TV
4:18 Jordanne Intro
7:14 What is PR and Marketing in her words
8:35 Brian asks where should people focus first in journalism
9:40 How can a teen start to develop their story
13:26 Brian, Creating an avatar person
14:46 Jordanne, Have your story and bio dialed in
17:25 Jordanne, Explaining how to get it contact with the newsrooms
18:43 Brian, What's the best way to make it easy for the newsroom to read about your story
21:25 Media alert vs a press release
25:17 Using your resources around you like your english teacher or Grammarly
27:50 Take it in bite sized pieces finding 2 producers aa day
28:32 Following up on emails
30:15 Best way for teenagers to introduce themselves to newsrooms
34:41 You have to put yourself out there
36:31 Have to chase the no’s to get the yes
39:11 Creating a media list
40:36 Mock call example
41:55 Jordanne feedback of the mock example
42:44 What to tell the newsrooms when you get the on the phone
44:41 Brian's mock call example
46:10 Jordan’s feedback on Brian's Mock call
48:05 Follow ups
49:33 End Goodbyes
50:48 Wrap Up