Elijah Eilert is talking to Peter LePiane about innovation within large organizations. Part one of the podcast, explores the core principles of innovation, the challenges associated with measuring its impact, and the formidable obstacles faced in corporate landscapes.

Starting with the question of “What is Innovation?” Peter offers his perspective, emphasizing the fusion of novelty and impact in the concept of innovation. According to him, innovation involves the introduction of genuinely new ideas or solutions to the world, with a keen focus on how these innovations are received within the market. The episode underscores that innovation is not limited to grandiose endeavours like space exploration; it can manifest subtly yet profoundly in various aspects of a business. Transitioning to the topic of “Measuring Innovation,” the podcast shines a spotlight on this often-overlooked aspect that is crucial for evaluating the effectiveness of innovation efforts. Finally, the conversation confronts the significant hurdles that hinder innovation within large organizations. From challenges rooted in organizational design and financial models to the complexities of incentive structures and cultural mindsets, the barriers that can impede progress are dissected. The episode aims to provide practical insights into overcoming these challenges and fostering a culture that actively promotes and sustains innovation.

[02:28] What is Innovation?

Peter’s perspective on innovation combines novelty and impact. For him, innovation is about introducing something new and meaningful to the world, with a focus on both the idea itself and its reception in the market.

• Innovation is a complex concept, often meaning different things to different people.
• Key element: Newness – something genuinely new or groundbreaking.
• Example: Even improving efficiency in a manufacturing plant could be considered innovative if it introduces a new approach.
• Not necessarily about launching rockets or exploring Mars, but introducing something novel to a market.
• Novelty is essential, but it’s not enough on its own
• The Importance of Impact
• Innovation must have a tangible impact or value.
• People must care about it for it to truly matter.
• Requires a practical business model or a container to bring it to market effectively.
• The market should demand it, making it an essential ingredient of innovation.
• The “Tree Falling in the Forest” Analogy
• Innovation that goes unnoticed or unappreciated might not truly qualify as innovation.
• It’s like the philosophical question of whether a tree falling in the forest makes a sound if nobody hears it.

[08:28] How Should Innovation be Measured?

• Interrogating the Notion of Measurement
• The podcast delves into the intriguing question of how to quantify innovation effectively.
• The focus is on whether measurement means seeking signs of success and discerning the impact of innovation.

• Benchmarking Against Initial Expectations
• The discussion emphasizes that assessing innovation often involves gauging whether it lived up to the expectations initially set for it.
• Innovation frequently demands substantial investments in terms of time, resources, and capital.
• These expectations can be both internal, rooted in what the innovator believes the market will desire, and external, influenced by competitors or industry...