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EP2-10 Reasons Businesses Podcast

EP2-10 Reasons Businesses Podcast

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 DrewVOX Talks: EP2-10 Reasons Businesses Podcast Welcome back! I'm Drew Nageleisen this is DrewVOX Talks our topic for today is the Top 10 Reasons Businesses Podcast. Let's talk about creating. These points are in no specific order - well, except for one. It is my number one, hopefully it will be yours. Some are more important than others to different people, so I am not giving any point more weight than the others. So, let's get rolling! Firstly, Podcast Listeners are Engaged - listen to these statistics. NPRs National Public Media division say 75% of podcast listeners will take action from commercial messaging. They will click on affiliate links, ads, buy merchandise and download additional content. These listeners also have more disposable income. In 2017, the average listener earned over US$75,000 per year. Whether your business is business to business, or you deal with customers directly, this is an important fact. Podcast listeners are generally more affluent and are engaged. This results in a great opportunity to develop a unique, personal connection with them. More on that later. Our next point? Creating a podcast gives you more content to post. Creating a podcast is an efficient way to create content for multiple information and marketing channels at the same time. Businesses are all trying to get more with the same resources – mostly time. Time is money! Our clients tell us they were initially resistant to starting a podcast because they were concerned yet another activity would take too much time. Now we hear that they should have done it sooner! The time cost to produce one episode pays back many times over. For example, one podcast becomes: Show Notes and Articles – the topic synopsis and key points of the episode become useful show notes for your listeners that are published with the episode. Great for search engine optimization. When you ensure the key words in your show notes line up with your website and other online activities, you are creating more data points for search engines - and for your site rankings. The links between your podcast host and website also help those rankings! Your podcasts can become the basis for a great article and blog posts. You can take that script and publish it with minimal editing. This saves you time and adds to your online presence. Again, with little time invested, highlights from your episodes can become social media posts – one or many. They can be accompanied by stand-out images related to your topic and link back to other channels. Videos in the form of quotes or music with titles appearing over the image are great posts. Platforms like Instagram and TikTok have these creation features built in. The next point is video teasers and Audiograms. Again, clips or highlights from your podcast, combined with an image or slide show make excellent, short social media posts. We can help show you how. Just think, with an app like Hootsuite to schedule and automatically post your content, your feeds will have a steady supply of fresh, interesting posts. If you record yourself as you lay down your podcast tracks. You can post those files on YouTube or any other video platform. Publish to your web site, social media pages and feeds. If you are camera shy, it's not a problem! Combine those highlights from your podcast episode with images or video related to your topic to create a trailer. You can also promote your podcast as a live video and record it. You can promote a live discussion with your audience around your podcast topic on Instagram, Facebook, YouTube or a live webinar to engage your audience. The key word is ENGAGE. See? We are hinting at that relationship thing again! Let's touch on email marketing. Your script and show notes become content for your newsletter, or as a stand-alone email. You can edit them to fit your purposes - again saving lots of time, and if you are like me, can be a life saver when you are staring at a newsletter deadline. There is nothing worse for creativity than pressure. Oh wait! Look what I have! A pile of articles from past podcasts! Podcasts drive traffic to your website. The more people talking about you and your business, the more attention you receive. A podcast makes you the expert, gives you authority and mostly familiarity. Podcasting is a fairly low investment with a potentially huge return. The resulting audience exposure will increase awareness of your business and create leads by increasing traffic to your website. Your staff, clients, associates and friends will also be enamored by the fact you are creating this impressive content. Remember being a kid when you saw someone you knew in the newspaper, on TV or requesting a song on the radio? It's the same deal here, everyone will be talking about it. My next point? Get the leg up on your competition with this Extra Marketing Channel. They are likely not podcasting – yet. You see it everywhere - people spend most of their time on phones and tablets. Your ...

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