EP3-10 Ways to Grow Your Podcast

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EP3-10 Ways to Grow Your Podcast

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DrewVOX Talks, EP3-10 Ways to Grow Your Podcast Welcome back! I'm Drew Nageleisen this is DrewVOX Talks our topic for today is 10 Ways to Grow Your Podcast. Let's talk about creating. As the title says, we'll touch on the 10 important things you can do to grow your podcast's audience. We'll talk about scheduling your time, engaging with your audience, organic networking, guests, marketing, and many extras most podcasters just don't do. Haha. Listen to that guy, he must be expensive! Spend Time with Your AudienceIt's really important to schedule 20-30 minutes a day to engage with your audience on your social media feeds and email. They don't just listen to you for the content, but also how you present it. When they return for that second episode, they are already developing a relationship with you and see you more as a friend. Think about that for a minute. They found your podcast, listened to an entire episode, then listened to at least one more. You are now in their "circle". When they make the effort to reach out and make a comment, like or subscribe, they are telling you that you are "in". It is as simple as responding to Instagram and Facebook comments or starting conversations on Twitter. Many successful podcasters make a point of responding to every comment on their social media accounts. Any marketer will tell you that a referral is the best form of advertising. The same goes here. Unlike the old days of radio, your audience has many ways to interact with you because it' so easy. Back in the dinosaur days, I ran a request show, "AM109's All Request Saturday Night with Drew Thomas." Yeah, I was Drew Thomas then. The only instant feedback I received on my show were telephone calls. We only had 6 lines, so not may people could actually get a hold of me. They could also send mail - real letters in envelopes or faxes. Now we are in a completely different world from a technology perspective. That almost instant access gives you valuable feedback. By responding to your audience and interacting, you reinforce that relationship. It helps you keep a loyal listener base, and you will grow organically when your faithful listener tells like-minded people about their experience with you. ListenWe spoke about this just a few seconds ago, so let's unpack this one. You are getting valuable feedback when you engage with your audience. Sometimes those comments are going to be hard to hear. The "negative" comments are what you need for growth. A standard statistic (or at least one that my college professor, Gary told me) was that 1-in-10 listeners will give you negative feedback, while 1-in-100 will give positive feedback. We all love to hear how awesome we are, that our listener sees rainbows and unicorns the second our podcast intro hits their ears. We are not as excited when someone tells us we suck. I want to know why they think I suck. When you pay attention to what your listener is telling you, there is an opportunity to improve your podcast. A customer in my dive shop once told me that their "negative" comment didn't require a response from me. They explained their opinion was how things appeared from their perspective. The optics if you will. That was a huge shift in perspective for me (thanks Karen). They went from being a cranky complainer to a source of valuable feedback. When the "complainer" sees that you have asked what their perspective was, listened to the feedback, then acted on their comments, they will be happy. You may earn a faithful listener for life, and more importantly, a loyal customer. Many podcasters will not do this, this is mostly an artifact of ego or pride. Remember that this point is one of the best ways to earn loyal listeners. It's easy to preach to the choir but doesn't fill seats in the auditorium. It' one of the more important points in our 10 Ways to Grow Your Podcast list. NetworkingPodcasters are a friendly group for the most part. Like minded individuals with shared interests pre-qualify you, you are one of the "cool kids". Okay, you are part of a community where being nice and friendly goes a long way. It's important to realize that other podcasts are not competition to you. They are a fantastic resource. Reach out and start conversations with other like-minded creators. They are your peers and have been through the same things you have in getting a podcast up and running. Statistics tell us that the average listener will take in 7 different shows per week. There is a lot of room for your podcast in the universe. Facebook, Reddit, and other platforms are filled with podcasters who are offering advice, tips, and support. Get out there, dip your toes into a different pool and test the waters. You will find a bunch of friends, mentors and all kinds of great stuff. Be A Guest You are creating a podcast because you have something to say, right? Don't limit yourself to just your show. You are the expert in your topic - other shows are looking for experts, just like you are!...