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EP36 - How I Built a No-Fluff, No-Bull, ROI-Obsessed Marketing Agency – Jordan Stachini
- 2024/11/26
- 再生時間： 54 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of We Built This Business, we talk with Jordan Stachini from Co and Co. Jordan shares her journey from an advertising graduate to the founder of a thriving marketing agency. She dives into her "no fluff, ROI-obsessed" approach, the challenges of starting a business in lockdown, and how personal branding and authenticity can drive success. HIGHLIGHTS · Building Co and Co: From a solo consultant to a six-person agency focused on ROI-driven strategies, social media, and brand activations. · The ROI Obsession: Why every marketing campaign must drive value, whether in sales, brand awareness, or long-term engagement. · Navigating Challenges: Starting Co and Co during the pandemic and overcoming the loneliness of entrepreneurship. · Personal Branding: The importance of authenticity in building trust with clients, teams, and communities. · No Fluff Marketing: Insights into clear, focused campaigns and why avoiding over-complication is key. · Advice for Entrepreneurs: Why starting a business requires realism, resilience, and a long-term mindset. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore how they started, their challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building—or have built—a business? PODCAST SPONSOR Team Building Experiences is a nationwide team-building company specializing in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://wearecoandco.com/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every week that we release an episode of We Built This Business, we donate £10 to the British Heart Foundation. Learn more at https://www.bhf.org.uk/.