『EP6 - Authenticity and Gratitude』のカバーアート

EP6 - Authenticity and Gratitude

EP6 - Authenticity and Gratitude

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

 We're back with some great insights on how marketers can truly separate their businesses from any competition. Company culture is what separates a business from their competition. The word culture is a big buzzword in marketing language, but how do you truly show it, as opposed to telling your audience what you think they want to hear? Have a listen to: DrewVOX Talks, Ep. 6 Authenticity and Gratitude Show notes: Welcome back after a 2-year hiatus! Today’s topic is Gratitude and Authenticity. Let’s start with an updated intro, but first a little of the old intro Hey friendly sounding ‘90s radio guy, I love you. But it’s time for something more real... Well, that’s better. Why the long gap between episode 4 & now? Headspace, my friend. The intent of DrewVOX Talks is to do good things, deliver great information, and build a business. A company that is of service to others, and allowed me to make a living. Simple, right? Here’s a little background: I owned a big SCUBA diving shop, there was a lot going on in that business. It needed 3 full-time people with complimentary skill sets. There were never more than 2 of us, so it was a real slog. Then the pandemic came along. The perfect storm hit, and the rest is history. Tri-City SCUBA Centre slipped below the waves for it’s last time in it’s 23rd year. A traumatic loss for the local dive community, clients, and an amazing team of outstanding dive professionals. And I felt like a complete failure. While the shop struggled, I had to pay a mortgage, feed my kids, and keep my truck on the road. We have heard the stories, so I won’t bore you with the rest. My education, first career, and my true love was broadcasting - making visual and audio content. So, DrewVOX Digital was born. Back to headspace: I was burned out, grieving the loss of the shop, and the psychological weight I created didn’t help. My friend, it’s hard to be vulnerable with you, but I have to be completely honest. Otherwise the information I am providing you would be a load of crap. I wouldn’t believe me if I was listening to this. DrewVOX Talks is partly about those hard lessons. Lessons I am so grateful I have learned, and continue to learn. My hope is that they can help you too. HEY BUD, WHAT DOES THIS HAVE TO DO WITH ME? Great question! AUTHENTICITY I have learned that I need to be completely honest with myself in order to be of service to others. Not long after Episode 4-Online Presence and Relationships was published I had to find a job. A very important milestone in my personal growth was working with Luke Bazely and Leanne Shanks at Driverseat Inc. Working shoulder to shoulder with these amazing human beings brought out the best (and worst) in me. I will invite them to join me on future episodes, let’s hope they say yes! (I’m sure they will) Driverseat is a shuttle transportation franchise that moves people in a very simple, but innovative way. They specialize in corporate and leisure transportation using vehicles with capacities of 7 to 24 passengers. Did I mention marketing was one of the hats I wore there? To say the environment is entrepreneurial and dynamic is the biggest understatement in history. Leanne (I like to call her Lorraine or Louise) and Luke’s leadership, plus the collaborative environment they create stands out in my experience. Leanne’s style is the polar opposite of mine, which is why she and I worked so well together. She cuts through BS better than a hot, sharp knife through butter. And I am full of BS. She called me out on a lot of it (all of it). We had many uncomfortable moments together. Many. And I love her for it. Luke and I are like 2 peas in a pod in many ways, but we are also vastly different. He personifies a true entrepreneur, real authenticity, and servant leadership. Very cynical Drew was looking for an angle for the first few months. However, this version of Drew resolved a few years before to be open, honest, and completely vulnerable in all situations. Historically, my intelligence, charm, and humour were used to great effect for great things, but also put me in positions where I couldn’t deliver on some promises. Luke, Leanne, and Driverseat were the best proving ground for this new me. More authentic, honest, and vulnerable. So, to Ishita, Evonne, Runar, Allan, Ralph, Sean, Sean, Bill, Leanne, Luke, Brian, and everyone else at Driverseat ... thank you. GREAT STORY DREW, SO WHAT DOES THIS HAVE TO DO WITH ME? You keep asking great questions, thank you again! As a marketer, the challenge for me was to take all of this amazing culture I experienced daily, and find a way to communicate it to potential franchise partners. As we developed and revised our marketing plan, strategies, and tactics, the goal is to truly communicate authenticity. Strip out the hyperbole, marketing speak, and all that nonsense so potential franchise partners will understand that this is truly a business model that stands out from the crowd...

EP6 - Authenticity and Gratitudeに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。