In house or agency?

Or a balance of both?

How much is too much?

How do you build your team in today's marketing world ?

In this episode of East India Marketing Company's podcast, Jena and Alekhya have a no holds barred conversation on this. And yes, there is a quiz again, minus ChatGPT.

All that and much more in this episode.

• [00:50] Intro
• [01:30] Quiz on broadcasting: ChatGPT vs Human
• [06:20] Women's Premier League and opportunities for marketers 
• [10:00] A new era with Jiocinema
• [14:05] IPL 2023 sneak peak
• [18:15] Conversational commerce and cricket broadcast
• [24:35] Creator economy x cricket broadcast
• [28:35] Innovations from Superbowl 2023 : AI and local media
• [33:18] Gaming and advertising in 2023
• [36:50] Next up: Looking at ads which make a mark

Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

• The East India Marketing Company
• Alekhya on Linkedin
• Preetam on Linkedin
• Twitter @Alekhya
• Twitter @Preetam

Learn more about East India Marketing Co

In India a few things always sell. Shah Rukh Khan- as has been evidenced by the success of Pathaan.

And cricket!

In this episode of East India Marketing Company's podcast, Jena and Alekhya talk about IPL 2023.

What would happen around the historic inaugural edition of the Women's Premier League which precedes the IPL?

How did generative AI find its way in the Superbowl ads of 2023?

And somehow, somewhere there is a quiz where ChatGPT goes up against human intelligence.

All that and much more in this episode.

• [00:50] Intro
• [01:30] Quiz on broadcasting: ChatGPT vs Human
• [06:20] Women's Premier League and opportunities for marketers 
• [10:00] A new era with Jiocinema
• [14:05] IPL 2023 sneak peak
• [18:15] Conversational commerce and cricket broadcast
• [24:35] Creator economy x cricket broadcast
• [28:35] Innovations from Superbowl 2023 : AI and local media
• [33:18] Gaming and advertising in 2023
• [36:50] Next up: Looking at ads which make a mark

Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

• The East India Marketing Company
• Alekhya on Linkedin
• Preetam on Linkedin
• Twitter @Alekhya
• Twitter @Preetam

Learn more about East India Marketing Co

D2C is here to stay. In episode #1, we scratch the surface of the world of D2C. What are the trends in D2C? From D2C being outsourced as a service, to the first principles of launching a new product. Preetam and Alekhya pool in their experiences and have a Marketing Adda!

TIME-STAMPED SHOW NOTES:

• [00:21] Celebrating the success of "UNSTOP.com"
• [04:30] Exploring DAAS: D2C As A Service
• [10:35] Trend of organizing small D2C brands
• [14:00] Marketplaces reverse engineering products and killing established brands 
• [16:03] Challenges of DIY in D2C
• [18:22] Why are D2C mushrooming now
• [20:09] Micromarketing enabling D2Cs
• [23:01] Shot in the arm to NPD/Brand Launch
• [25:30] Can a D2C brand be exclusively online and not go for scale?
• [30:44] Next up: Reimagining Sports broadcast

Mentioned in Today’s Episode:

• Unstop
• Happywagon
• Retailers killing brands

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

• The East India Marketing Company
• Alekhya on Linkedin
• Preetam on Linkedin
• Twitter @Alekhya
• Twitter @Preetam

Learn more about East India Marketing Co