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Ecomm Breakthrough

Ecomm Breakthrough

著者： Josh Hadley
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 Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world. Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond. Here's a small list of the topics we will cover: - How to find new products to sell - How to find good manufacturers - How to manage cash flow - Inventory management (shipping & logistics) - Optimizing sales pages for conversion - How to successfully launch a new product on Amazon.com - Product ranking & optimization - Amazon PPC management - Implementing business operating systems - Driving external traffic to Amazon - Preparing to exit - How to hire and build a team with A-Level talent - Leadership skillsEcomm Breakthrough (c) 2022 マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope

    Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope
    2025/07/08
    Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges.Highlight Bullets> Here’s a glimpse of what you would learn…. Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon.Impact of Amazon's AI initiatives, particularly the introduction of "Rufus."Stability of foundational SEO practices despite new AI developments.Changes in Amazon's title requirements and their implications for SEO.Strategies for launching new products, including the use of long-tail keywords.Importance of high-quality visuals and main product images in driving sales.Regular audits of Seller Central settings for optimization.Key SEO factors influencing performance, such as click-through rates and organic sales.Collaboration and information sharing among Amazon sellers.Continuous innovation and product launches as essential for maintaining competitiveness.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement.Here are the 3 action items that Josh identified from this episode:Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions.Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers.Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonMy Amazon GuyMy Refund GuyAmazon Seller CentralAmazon Brand AnalyticsSearch Query Performance ReportPickFuAmazon A/B TestingPerplexity AIHelium 10Amazon Selling Tips by Steven PopeTranscending the Levels of Consciousness: The Stairway to Enlightenment by David R. HawkinsPower vs. Force by David R. HawkinsDan KennedyJohn AspinallSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...
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    1 時間 3 分
  • 7 Metrics That Guarantee Growth on Amazon with Tyler Wallis

    7 Metrics That Guarantee Growth on Amazon with Tyler Wallis
    2025/07/01
    Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon’s Canada Grocery category, and led the Marketplace business across Amazon Canada.Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profit growth for brands that are better for people and the planet. He and his team work hand-in-hand with a select group of impact-driven companies to boost their online profit and presence.Highlight Bullets> Here’s a glimpse of what you would learn…. Leading indicators of success for Amazon brandsImportance of input metrics versus output metricsWeekly Business Reviews (WBR) as a management practiceStrategies for prioritizing tasks based on potential ROIData-driven decision-making and performance assessmentCase studies illustrating successful e-commerce strategiesFocus on core competencies before diversifying sales channelsAssigning Key Performance Indicators (KPIs) to team membersBuilding a robust reporting structure for business insightsRecommendations for tools and resources to enhance productivity and management practicesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tyler Wallis, founder and CEO of Triple Line, an expert in e-commerce with extensive experience at Amazon. Tyler shares insights on identifying leading indicators for successful Amazon brands and how listeners can apply these strategies to scale their businesses. Key topics include the importance of Weekly Business Reviews, understanding and focusing on key input metrics, and assigning clear KPIs to team members. Tyler also discusses practical tools and resources, emphasizing data-driven decision-making and strategic prioritization for sustainable growth.Here are the 3 action items that Josh identified from this episode:Implement Weekly Business Reviews (WBR) for Continuous ImprovementSet up structured WBR meetings to track customer feedback, input metrics, and project updates.Focus on input metrics (like inventory turnover and conversion rates) rather than just revenue.Use customer insights to align business strategies with real needs.Use Mind Mapping to Identify and Optimize Key Metrics Create a mind map to visualize key business areas: customer experience, sales, operations, and marketing.Identify leading indicators that drive performance, such as return rates, fulfillment efficiency, and ad spend ROI.Prioritize and refine strategies based on actionable insights from the map.Clearly Define Roles and KPIs for Sustainable GrowthAssign well-defined roles with measurable KPIs to avoid inefficiencies in hiring and team management.Regularly review performance against these KPIs to ensure accountability.Optimize processes before expanding into new business areas.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazon Sales FormulaTyler Wallis on LinkedInJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonAmazon Weekly Business ReviewTriple Line BrandsThink Like Amazon PodcastAtomic Habits by James ClearBuy Back Your Time by Dan MartellPower BILoomSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin Keene, Aaron Cordovez, and Michael Gerber, author of the E-myth. Today I'm speaking with Tyler Wallis, and today we're going to be talking about the leading indicators of successful Amazon b...
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    1 時間 10 分
  • The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone

    The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone
    2025/06/24
    Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated by the inefficiencies of siloed agencies and disjointed marketing efforts, Andrew built BlueTuskr to provide brands with a seamless, omnichannel approach that drives real growth.Highlight Bullets> Here’s a glimpse of what you would learn…. Strategies for scaling e-commerce brands beyond Amazon.Importance of diversifying sales channels for e-commerce success.Framework for testing and establishing direct-to-consumer (DTC) platforms.Role of advertising on platforms like Meta and Google in driving traffic.Significance of data collection and analysis for marketing effectiveness.Creative marketing strategies, including user-generated content (UGC).Building a dedicated sales funnel for top-selling products.Leveraging emerging platforms like TikTok Shop for marketing.Understanding domain and page authority for SEO optimization.The impact of customer data on business valuations and long-term growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Andrew Maff, founder and CEO of Blue Tuskr, to discuss scaling e-commerce brands beyond Amazon. Andrew shares his extensive experience, emphasizing the importance of diversifying sales channels to mitigate risks and increase profitability. He outlines a practical framework for transitioning to direct-to-consumer (DTC) platforms, starting with small tests and leveraging Amazon traffic. Key strategies include optimizing for SEO, using creative marketing assets, and exploring platforms like TikTok. Andrew also highlights the financial benefits of diversification, such as higher valuations during exits. This episode offers actionable insights for scaling e-commerce brands effectively.Here are the 3 action items that Josh identified from this episode:Focus on Creative: Prioritize creating engaging content by collaborating with creators and micro-influencers.Test and Learn: Use successful UGC in ads to gauge the potential for growth outside of Amazon, directing traffic to Amazon using brand attribution links.Start Simple: Create a dedicated sales funnel for your best-selling item and explore upselling and membership opportunities.Resources mentioned in this episode:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonShopifyMeta AdsChatGPTBlue TuskrGoogle AdsAmazon Attribution CodeKlaviyoMailchimpBuy with PrimeTikTok ShopJasper AITop of Mind by John HallSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInNeil Patel on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrew Maff and he is going to be talking about how to scale your brand off of Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in inv...
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    59 分

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