Feeling overwhelmed by your to-do list? Dreading Mondays before the week even begins? In this short and powerful episode, Shelly shares the simple weekly planning routine that transformed her business—and eliminated the dreaded Sunday Scaries.

You’ll learn how to use a 3-step weekly reset to organize your time, boost your productivity, and reclaim your peace of mind. Whether you're a pen-and-paper person or love your digital calendar, this method can be tailored to fit your life and business.

What You’ll Learn:

The #1 routine that keeps Shelly’s week on track (and her mind calm)

Why reflecting on the previous week is essential before you plan ahead

How to consolidate all your commitments into one clear weekly plan

The “Weekly Big 3” system that helps eliminate overwhelm and shiny object syndrome

How this planning rhythm helps business owners manage both work and family life with more ease

Weekly Action Step:

📅 Set aside 30–60 minutes this weekend to plan your week using Shelly’s 3-step process:

Reflect on last week’s wins and lessons

Review the upcoming calendar

Reset your priorities by identifying your Weekly Big 3

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Feeling overwhelmed by all the moving pieces in your business? You’re not alone. In this episode, I’m sharing the seven productivity tools that have brought clarity, focus, and peace to my workdays. These aren’t just hacks—they’re simple, intentional shifts that help you reclaim your time, protect your energy, and build the life and business you’ve been dreaming of.

Whether you’re in a season of rebuilding or just looking for a better rhythm, these tools will help you stop spinning your wheels and start moving forward with purpose.

Key Takeaways:

How theme days create structure and help you show up with intention

Why the Full Focus Planner helps simplify your daily decision-making

The $10 phone box that eliminates distractions and boosts deep work

How to set up a workspace that calms your nervous system and sparks creativity

A timer technique (Pomodoro) that builds momentum and prevents burnout

The importance of protecting your eyes and energy with blue light glasses

How sticky notes can clear mental clutter and keep you focused on what matters

👉 Grab the Resource Guide for links to everything mentioned in this episode.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Ever wonder how your clients, colleagues, or friends actually experience you? In this episode, we’re doing a fun (and powerful) personal branding exercise to uncover the top words people associate with you—and how to use those words to create stronger messaging and more aligned marketing. You’ll walk away with a simple, practical tool you can implement this week to clarify your brand voice and boost your confidence.

Key Takeaways:

• Why self-perception can limit your brand clarity—and what to do instead
• A simple 3-step Word Cloud Exercise to reveal how others describe you
• How to use those words to shape your content, messaging, and confidence
• A mindset shift to move past the fear of “asking for feedback”
• How this one exercise can help you attract better-fit clients
• Bonus tip: Use AI to spot your brand tone or repurpose adjectives into messaging
• Action Plan: Ask 10 people for 3 adjectives, identify your top traits, and reflect them in your brand

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, we’re diving into one of the most powerful branding tools you already have—your personal stories. If you’ve ever wondered what to post or felt like your content just isn’t landing, this one’s for you. You’ll learn how to build a story bank, connect more deeply with your audience, and stop overthinking your content. Because people don’t buy services—they buy stories.

Key Takeaways:

• You don’t need a dramatic backstory to be impactful—relatable wins and struggles are what connect.
• Storytelling builds trust and makes your brand more memorable.
• Use everyday moments to reflect your values, lessons, and client transformations.
• Start building a story bank of 10 real-life experiences you can pull from anytime.
• Use AI to turn your stories into shareable content without losing your voice.
• The more you share your story, the more connection and conversions you’ll create.

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.

This one’s all about building a brand that actually feels like you—without a full rebrand or starting from scratch.

Key Takeaways:

Why copying your competition keeps you stuck (and exhausted)

How your vision, values, and passions shape your most magnetic content

Examples of how to express each element in your brand

How to use ChatGPT to brainstorm your brand traits (without losing your voice)

One simple challenge to start showing up more authentically this week

Mentioned in This Episode:

Join my email community for weekly branding tips & tools → shellyniehaus.com/tips

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Episode Summary:
If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).

Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first.

Key Takeaways:

Why consistency > perfection when it comes to branding

How to tighten up your visuals across platforms (Name)

Why showing your face builds trust faster than any logo

How your tone and energy (Feel) shape how people connect with your content

Real examples of how these brand elements show up (and where to adjust)

Mentioned in This Episode:

Join my email community for weekly personal branding tips → shellyniehaus.com/tips

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.

Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility.

Key Takeaways:

Why your personal brand is your most powerful business asset

How the online space has changed—and what that means for your visibility

Why “just working hard” isn’t enough anymore to get noticed

The simple first step to start aligning your brand: Google yourself

How I help coaching clients build intentional, trust-building personal brands

Mentioned in This Episode:

Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.

🎯 What we cover in this episode:

• How Tanya can grow her email list to her first 100 subscribers
• Why a simple lead magnet beats “subscribe to my newsletter” every time
• The #1 mindset shift to stop selling and start connecting
• Easy content ideas for monthly emails that build know-like-trust
• Why your lead magnet should feel like your proud grandbaby 👶🏻
• How to use in-person and online communities to promote your list (without feeling spammy)

💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.

🔗 Want your own strategy session? Book one here:
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover

Resources:

• Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
• Next Step Simplification Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/