In this episode, James and Alison interview Edward Hamod, CEO and founder of Switch Foods. They discuss the innovations in plant-based meat alternatives, the challenges of launching a food tech startup, and the importance of sustainability in the food industry. Edward shares insights on the company's journey, the reception of their products in the market, and the future of plant-based foods.

Full transcript and links: https://theethicalfuturists.com/edward-hamod

Timestamps:

[0:00] Introduction by James Taylor and Alison Burns Introduction to the podcast and its focus on sustainability and ethics.

[0:41] Podcast Overview Topics covered include renewable energy, clean tech, ethical investing, food systems, and more.

[1:47] Advertisement: MENA Speakers Information on booking sustainability and ESG speakers through MENA Speakers.

[2:30] Guest Introduction: Edward Hamod James introduces Edward Hamod, CEO and founder of Switch Foods, highlighting his background and the mission of Switch Foods.

[2:58] Edward Hamod's Current Focus Edward discusses the launch of Switch Foods in various markets and the development of new plant-based products.

[4:24] Top Accomplishments of Switch Foods Edward credits the team's efforts in innovating plant-based foods tailored to Middle Eastern tastes and ensuring a clean label product.

[6:57] Convincing Stakeholders to Switch to Plant-Based Edward explains the different propositions for airlines, restaurants, and hotel groups to adopt plant-based options, focusing on sustainability and local sourcing.

[12:16] Collaboration with Al Safadi Restaurant Discussion on the successful integration of Switch Foods products into Al Safadi's menu and the positive reception from customers.

[14:31] Changing the Narrative Around Meat Consumption Edward talks about the challenges of changing long-established beliefs about meat and the importance of education and government policies.

[18:38] Key Aha Moments in Switch Foods' Journey Edward shares insights on the continuous learning and innovation process within Switch Foods.

[20:55] Quickfire Round: Book Recommendation Edward recommends "The Omnivore's Dilemma" by Michael Pollan for insights into food consumption and sustainability.

[21:52] Quickfire Round: Podcast/Film Recommendation Edward recommends "The Changemakers" on Netflix for its coverage of plant-based diets.

[22:13] Vision for an Ethical and Sustainable Future Edward emphasizes the importance of mindful food choices and projecting personal values through diet.

[25:03] How to Learn More About Switch Foods Information on visiting the Switch Foods website and following them on social media for updates.

[26:08] Outro and Call to Action James and Alison thank Edward for his insights and encourage listeners to subscribe and leave a review.

Switch Foods Website: Switchfoods.com

Ethical Futurists Keynote Speaking: theethicalfuturists.com/speaking

Full transcript at https://theethicalfuturists.com/edward-hamod