In a world where the economy wavers and the tech industry evolves rapidly, how do marketers and working mothers navigate the complex landscape of 2024?

Get ready to dive into this with Laura Kendall, a 4x marketing lead, now the Head of Marketing at InnoVint, a trailblazing company enhancing efficiency for wineries through cutting-edge software.

With her rich experience in scaling teams and driving growth, Laura shares what it was like preparing for and returning from maternity leave. As a woman in tech, Laura acknowledges the unique challenges of maintaining a harmonious balance between her growing career and personal life, especially in today’s landscape. She touches on the real impact of motherhood on work-life dynamics, sharing her personal strategies for setting boundaries and foregrounding self-compassion during transitions.

Laura also shares her approach to building teams—from her approach to hiring, to vetting freelancers and fractional workers, to ensuring alignment between sales and marketing for optimal results. Additionally, Laura offers her thoughts on judging a company's culture and the importance of personal values when assessing career moves.

Join us as we unfold a discussion that blends the dedication of working mothers with the drive of tech industry professionals, offering mentorship, encouragement, and real-world advice for women in tech across the board.

Jump into the conversation:

(00:30) Meet Laura
(04:15) Why Healthy Tension is Important
(10:50) What Is Work-Life Balance?
(19:20) Balancing Work and Motherhood
(24:00) Workplace Culture Considerations

Connect with Natalie: https://www.linkedin.com/in/nataliecantave/
✨ Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniellehao/
Watch the episode here: https://tacknetwork.com/gtm-gals

A Tack Network Original Show https://tacknetwork.com/
Produced by Share Your Genius https://www.shareyourgenius.com/