Sam and Phil reflect on Ashdown Jones’ Q2 2025 and look ahead as Q3 approaches. Find out why regular reflection shapes performance, and why you should prioritise planning, even during quieter market periods.

Hear about the current market challenges, staffing adjustments, revenue targets, and the value of direct mail. Explore property sales trends, fee averages, and the impact of lost instructions, highlighting how estate agents can adapt to fluctuations and setbacks.

There are six strategic thinking questions AJ uses in their review which has been a useful tool for agency growth and clarity, finds out what they are as well as getting insights into new revenue streams, recruitment, and how to sharpen operational focus to maintain momentum.

Quarterly reviews and goal-setting contribute to transparency, team alignment, and measurable results, so listen out for strategies to navigate tough quarters and keep your team engaged.

Some key takeaways:

➡️ Quarterly reviews and transparent planning help your agency handle changing markets and team challenges.

➡️ Tracking KPIs, like valuations, listings, and revenue gives estate agency owners the tools to adjust quickly.

➡️ Streamlining operations and exploring new revenue streams supports consistency and growth.

Some great moments:

✅ "If you're listening to this and you never do reviews, then this is probably the bit that you need to listen to because I think they're really important to review and plan."

✅ "When revenue is good, that's when most people don't look at costs. They take their eye off the ball."

✅ "Every time we come to planning, we're like, well, we could do this or this or this or we can just buy properties."

Want to grow your agency with confidence?

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Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

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