• Endless Coffee Cup: Digital Marketing Education

  • 著者: Matt Bailey
  • ポッドキャスト

Endless Coffee Cup: Digital Marketing Education

著者: Matt Bailey
  • サマリー

  • To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
    2022, SiteLogic
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  • Beat Burnout and Boost Productivity
    2024/08/08
    Matt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe! Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today. Matt Bailey: https://sitelogicmarketing.com/ Anna Dearmon Kornick: https://annadkornick.com/ Learn Digital Marketing: https://Learn.SiteLogic.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 分
  • Marketing with Empathy
    2024/07/29
    Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data. Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia. Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars. Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts. Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com) Learn more about Matt Bailey & SiteLogic Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 4 分
  • AI, SEO and Google's Big Leak
    2024/07/12
    A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google. With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI. Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation. Matt Bailey: https://www.sitelogicmarketing.com Learn SEO & Digital Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 分

あらすじ・解説

To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
2022, SiteLogic

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