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サマリー
あらすじ・解説
Most people think weight loss is the easiest thing to sell as an online coach.
And it is - because it’s obvious.
“Lose 10kg” is a simple, clear outcome.
But what if you coach something deeper, like improving a client’s relationship with food?
How do you sell that when people don’t even know they need it?
In this episode, I’ll break down:
✅ Why your audience isn’t just buying results - they’re buying experiences
✅ The difference between “does what it says on the tin” marketing vs. emotional selling
✅ How to make intangible transformations feel as clear and compelling as weight loss
If you struggle to sell coaching beyond fat loss, this episode will help you shift your messaging so clients want what you offer.
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