Justin Holtz isn’t just talking to the camera—he’s talking directly to his niche. As the founder of District Financial Advisors, Justin has tapped into video marketing as a powerful tool to reach, educate, and convert his ideal audience: federal employees.

By crafting focused, polished content and meeting viewers exactly where they are, Justin has scaled his visibility—and grown his client base—without relying on paid ads.

💡 Here Are Justin’s 3 Key Video Marketing Strategies:

1. Use Video for Case Studies
   Justin shares real (anonymized) client examples in case study videos that demonstrate how he helps solve specific financial challenges. This builds trust, showcases expertise, and speaks directly to the pain points his audience is feeling.
2. Hire an Editor
   Rather than spend time editing, Justin hires a professional to ensure clean, high-quality videos that focus on the message. It allows him to focus on what matters: delivering value and staying consistent.
3. Meet Your Audience Where They Watch
   Justin’s niche—federal employees—were already searching YouTube for financial answers. He leaned into that insight and built a channel full of relevant content that shows up when (and where) they need it.

🔗 Resources & Links

Connect with Justin Holtz, CFP®

📍 District Financial Advisors Website:
https://www.districtfa.com/

📺 YouTube Channel:
https://www.youtube.com/@justinholtz

🔗 Justin Holtz on LinkedIn:

https://www.linkedin.com/in/justinholtz/