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Ep. 155 - When Retro Vibes & Modern Lifestyles Collide. With Brick Lane CEO, Paul Bowker.
- 2022/05/23
- 再生時間： 45 分
- ポッドキャスト
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サマリー
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あらすじ・解説
Have you been to the supermarket lately? Once upon a time, the displays at the ends of the aisles were filled with chocolates and coca-cola, but these days there is a new player creeping into that space, non-alcoholic beer. And I am not talking about the stuff that you used to pick up next to the non-alc champagne that you drank at the Christmas table as a kid. Old brands in that space like Holsten or Kaliber are being challenged by a raft of newcomers, brewed by everyone from Heinken and Budweiser, to local craft breweries Upflow and Nort. Paul Bowker is CEO of Brick Lane Brewing, and they have introduced a new 70's vibe upstart to the category, Sidewinder. When retro vibes and modern lifestyles collide, that's where you will find the new refreshment-inspired non alcoholic beer from Sidewinder. With these new additions to the lineup, and a category that looks like it is going gangbusters, it seems there is a hell of a lot to talk about. Can Paul convince this Coke Zero and Lime Mineral Water drinker to switch to a non-alc beer...let's see!! If you want to check out these new beers, go here Sidewinder Life Want to help spread the craft beer gospel? •Follow me on Instagram, Facebook, or YouTube •Rate, Review and Subscribe on Apple Podcasts or Spotify...click the link on your phone and scroll to the bottom •Or Follow/Subscribe on your favourite podcast player