
Ep. 16: Financial Advice That Stops the Scroll: Adam Holt’s Content Strategy
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H. Adam Holt is not just leading conversations—he’s making them personal. As CEO of Asset-Map, Adam has embraced video as a tool for connection, education, and trust-building. In this episode of The Real #Finfluencers, Adam opens up about how showing vulnerability on camera has helped him forge deeper relationships with his audience.
By creating videos that are both human and helpful, Adam has made content a cornerstone of Asset-Map’s growth strategy—demonstrating that financial professionals don’t need to be flawless to be effective.
💡 Adam’s Top 3 Tips for Meaningful Video Content:
- Create Videos That Make You Stop Scrolling
To stand out, Adam creates content that he would stop to watch. That means prioritizing attention-grabbing openings and relatable messaging to rise above the noise of financial content online. - Use Visuals to Simplify the Complex
As the creator of Asset-Map’s visual financial planning tool, Adam knows the power of pictures. He recommends turning financial advice into digestible visuals to help clients immediately understand the message. - Lead with Education, Not Perfection
You don’t need a studio setup to make an impact. Adam encourages advisors to share knowledge authentically—even if the lighting isn’t perfect. The key is to teach, not perform.
Adam’s advice is clear: when you show up as yourself and aim to educate, your audience will feel it—and they’ll stick around.
🔗 Resources & Links
Connect with H. Adam Holt & Asset-Map
📍 Asset-Map Website:
https://www.asset-map.com/
🔗 H. Adam Holt on LinkedIn:
https://www.linkedin.com/in/hadamholt/
📺 Learn more about Asset-Map’s approach:
https://www.youtube.com/@AssetMap